Top 10 Affiliate Partners for Sustainability
Written by Richard Towey on 8 minute read
Looking to find partners with sustainability at their core? Here’s a hand-picked selection from Awin’s platform.
Sustainability today means more than carbon footprints. It’s the circular economy, greener homes, cleaner energy choices, and the everyday heroes who keep our communities running.
Awin’s platform is full of partners that you can team up with to honor and drive these worthy causes and reach consumers that care more about their values than their finances.
Several of these feature in Awin's new Power 100, our annual index of the most innovative affiliate partners on the platform.
Whether the goal is reducing waste, celebrating key workers, or supporting communities, these partners will have you doing good while driving real results.
If you're a current Awin advertiser click ‘partner up’ to access their profile page and learn more.
Vinted
- Market: Global
- Partner type: Brand-to-brand
Europe's leading second-hand marketplace, Vinted has made pre-loved fashion a mainstream choice rather than a last resort. Its mission - making second-hand the first choice worldwide - is backed by numbers. In 2025, its users avoided over 1,600 kilotonnes of CO₂e by shopping pre-loved instead of new.
The platform operates as a peer-to-peer C2C marketplace, keeping clothing in circulation and out of landfill. As one of the standout brand partner hosts in the 2026 Power 100, Vinted also offers advertisers a unique route to a highly engaged, sustainability-minded audience across more than 15 markets.
mindbodygreen
- Market: Global
- Partner type: Shopping directory
Founded in 2009, mindbodygreen (mbg) is one of the world's leading independent wellness platforms, approaching health through a 360-degree lens that explicitly includes environmental wellbeing alongside the physical and mental.
It produces science-backed content, supplements with recyclable packaging, and has a dedicated health and sustainability director. For advertisers in wellness, beauty, nutrition, or sustainable living, mbg offers access to a highly engaged, values-led audience that takes its content and recommendations seriously, and shops accordingly.
Uswitch
- Market: UK
- Partner type: Price comparison
Uswitch is the UK's most trusted energy comparison and switching service, and it takes its role in the green transition seriously. Its dedicated green energy hub helps consumers compare renewable tariffs, filter for eco-friendly suppliers, and understand what makes a tariff genuinely green, backed by Uswitch's own Green Accreditation scheme.
At a time when British households are actively looking to cut their carbon footprint and energy bills simultaneously, Uswitch connects those two motivations in one place.
Birl
- Market: Global
- Partner type: Technology partner
Birl is tackling fashion waste with a deceptively simple idea: a single button on a brand's website that lets customers trade in pre-owned items for instant credit.
A certified B Corp and backed by three Innovate UK grants, Birl enables fashion brands and sports clubs to launch resale quickly without the technical hurdles. Its zero-to-landfill policy means traded-in items are either resold or responsibly recycled. Clients already include Castore and West Ham United.
Health Service Discounts
- Market: UK
- Partner type: Loyalty
Free to join and use, Health Service Discounts is the UK's dedicated savings platform for NHS staff, care workers, pharmacy staff, and the everyday heroes keeping the health service running.
It connects healthcare professionals with over 1,500 deals across shopping, travel, insurance, and utilities at no cost to members. For advertisers, it's a direct line to a uniquely loyal, hard-working audience that deserves recognition. Partnering here isn't just good commercial sense. It's a genuine act of appreciation for the people who hold the NHS together.
Purpl
- Market: UK
- Partner type: Cashback/coupon
Purpl is the UK's first discount platform built specifically for disabled people and their carers. With over 80,000 verified members and 350+ brand partners, it tackles the reality that disabled households face an average of £1,095 in extra monthly costs.
Every purchase through Purpl also gives back to disabled charities via its Giving Program, and a new Community Grant Fund launched in April 2026.
That completes our Power 100 rundown. If you’d like to see who else made our 2026 list, the new index is live. Now let’s look at some top sustainability partners from the wider Awin platform.
The Honest Consumer
- Market: US
- Partner type: Blogger/influencer
The Honest Consumer is a sustainable lifestyle blog built around mindful living and better buying. Through in-depth guides on ethical fashion, social impact, low-waste living, and mental health awareness, it has built a loyal readership of consumers who want to make considered choices, not just greener ones.
For brands with a genuine sustainability story to tell, The Honest Consumer offers a direct line to an engaged US audience.
Good On You
- Market: Global
- Partner type: Shopping directory
Good On You is the world's leading fashion brand ratings platform, helping millions of consumers make more informed choices about what they wear and who they buy from. It scores brands across planet, people, and animals, making sustainability legible at the point of purchase.
With a global user base spanning Australia, North America, Europe, and beyond, and influence that reaches deep into fashion media and retail, Good On You is the partner for any advertiser that wants to reach conscious shoppers at the moment they're actively choosing to do better.
Ethical Consumer
- Market: UK
- Partner type: Shopping directory
Since 1989, Ethical Consumer has been the UK's most trusted resource for independent ethical research. Its guides, ratings, and investigative journalism shape purchasing decisions across fashion, food, finance, energy, and more, covering the full picture of a company's social, environmental, and animal welfare record.
For advertisers targeting the UK's sizeable and growing conscious consumer market, Ethical Consumer offers something rare: an audience that doesn't just care about sustainability in principle, but actively seeks out the evidence before they buy.
The Good Trade
- Market: US
- Partner type: Blogger/influencer
The Good Trade is an independent, Los Angeles-based media brand dedicated to sustainability, self-care, and slower living. With over 100 million readers and a growing community of 350,000 daily subscribers, it delivers heartfelt essays, honest product reviews, and community-sourced resources, all in the voice of a trusted friend.
For advertisers looking to reach US consumers already committed to mindful living, The Good Trade offers editorial credibility and genuine audience trust that paid channels simply can't replicate.