Fanplayr is a Customer Experience Personalisation Platform that helps companies in building an amazing customer-centric marketing experience that increases engagement performances with tailor-made strategies relying entirely on behavioral first-party data. Cross-channel, transparent, all in one solution to market online with zero effort from your team.
What types of products/offers perform best for you?
We ingest and segment behavioural data in real-time, to give clients and their agencies a better understanding of how users interact with a website and how they transact with it. Fanplayr's patented technology then surfaces that data, in session, in real-time so that sites can engage their users accordingly. The output is essentially increased onsite performance.
Once we understand the behavior users express online, we segment users and leverage the information we have to send consistent marketing messages onsite and off-site creating a personalized buying journey with different tools such as web push notification, SMS, email, product recommendations.
Relying entirely on first-party data, Fanplayr is the perfect solution to invest in considering the approaching cookieless future.
How do you differentiate yourself from competitors within the affiliate space?
Total transparency, less siloed approach, no crazy upfront installation or license costs, best in class support.
What are the key factors that determine which programs you choose to collaborate with and what are you looking for in an advertiser partner?
We love to work with any client that wants a less siloed more transparent approach to their onsite business
What are the benefits for advertisers working with you?
Noticeable reduction in CPA’s, Bounce rates, Noticeable uplift in conversions, page views and dwell times. And a far greater understanding of customer journeys and what makes users tick and this happens almost from day one!
What is the best way an advertiser can help support the partnership with you?
Be challenging, look for positive change, and break boundaries we’ll do the rest!
What do you like best about Awin and why did you join?
Awins team is very interested in finding new solutions to give consumers a better experience - we have a common goal!
Do you have any upcoming campaigns, new launches or exciting news that you could share?
Not only are we best in class for on-site performance we also offer Privacy ID a cookieless solution that is gaining a lot of attention right now!
Has there been any decisive change or turning points in your business and your affiliate activities in the last 12 months? If so, what was it?
Only in the fact, we are expanding our presence across the globe due to our accelerated growth and we see our partnership with Awin as an important one!
Fanplayr case studies:
New Balance
Kiko Milano
Are you interested in collaborating with Fanplayr? Invite Fanplayr to your program here.
