Publisher Spotlight: FASHIOLA

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FASHIOLA connects your online shop with fashion lovers and help you sell the best way. Read our interview to learn more.

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FASHIOLA is an online fashion aggregator connecting over 1800 online shops with 5 800 000 monthly visitors around the world. Active in 24 markets, they support their partner's growth with their algorithm based search technology, high quality traffic and market insights. 

 What types of products / offers perform best for you?

Apart from the organic ranking of the products listed in FASHIOLA in our user's search results, we also offer our partners the possibility to boost their performance with additional visibility. We have multiple tools that the shops can book, such as newsletters, web push notifications and banners, among others, to help them connect even more with our audience. These placements can be booked through either fixed fee or CPA increases. Our packages fit the market’s trends, performance and seasonality; but we also align them with our partners’ special needs.

How do you differentiate yourself from competitors within the affiliate space? What are the benefits for advertisers working with you?

 Global mindset: We are active in different regions, 24 markets. We are global but we act local!

Personalized: Tailor-made promotional strategies to boost shop’s performance and promote your shop online.

Quality traffic: Focus on organic to deliver the best possible results to our partners.

We mix the algorithm performance technology with content to support partners and to engage our audience.

What are the key factors that determine which programs you choose to collaborate with and what are you looking for in an advertiser partner?

 We are always in search of new partners willing to be part of FASHIOLA! We look for fashion shops that can bring additional value to the product offer we already have for our users. We give preference to those shops that have a global approach in the different markets, in terms of language, currency, catalog and offers. We also request new partners to reach our minimum commission baseline, a qualified and complete XML product feed and lots of enthusiasm and proactivity to work together and build a long-term relationship with us. 

 What is the best way an advertiser can help support the partnership with you?

 Work together as a team, have good communication, keep us posted with any new offers, collections, discounts codes, make sure to have good quality on the product feed and of course, always be willing to try new things!

 What do you like best about Awin and why did you join?

 Awin is one of our key partners. We joined this network several years ago, due to the variety of advertisers it offers worldwide and the quality and usability that the platform has. In addition to the excellent service of each account manager to solve any situation. Awin’s team is very proactive in getting to understand how each publisher and advertiser works, their interests and their objectives in order to enable the correct collaborations and connections between publishers and advertisers.   

 Do you have any upcoming campaigns, new launches or exciting news that you could share?

We are very excited to announce our very first Sustainable Fashion Week! An event kicking off on Earth Day (April 22nd), where we will give additional visibility to a selection of brands and collections already doing a great effort towards environmental consciousness. We want users to be able to easily spot those brands spreading an ecological mindset and approach through fashion. 

 Has there been any decisive change or turning points in your business and your affiliate activities in the last 12 months? If so, what was it?

Our main focus in the last year has been strengthening the quality of our organic traffic to ensure good conversion.

Website: https://www.fashiola.se/

Are you interested in collaborating with FASHIOLA? Invite FASHIOLA to your program here.

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