Awin Talks: 2019 affiliate predictions & industry collaboration debate

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In this podcast, Rob, Kevin and Craig discuss Awin’s recently published 2019 predictions whitepaper and what the future might entail for the affiliate industry.

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 Among those predictions the trio debate are:

  • Amazon’s growth as an advertising platform that could mark a threat to the affiliate industry.
  • The increasing adoption of new web tax laws across several markets that indicate a desire to solve a perceived imbalance in the rates online businesses pay.
  • Why affiliates will be insulated from the trend for ‘digital deadheading’ thanks to their constant connection with consumers. 

Kevin then goes on to discuss the nature of industry collaboration amongst competing companies with two prominent figures from the UK; Acceleration Partners’ MD for EMEA, Helen Southgate, and Optimise’s COO, Nathan Salter. Together they debate why cross-industry collaboration is important, how it can help raise universal standards and what these initiatives might look like in practice.  

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