Top 10 Partners for Finance Advertisers
Written by Richard Towey on 5 minute read
Our latest partner rundown highlights top publishers and creators driving strong results in banking, insurance, mortgages, and finance.
The finance industry might be affiliate marketing heritage, but on recent evidence, its advertisers are more than willing to switch up their tried and tested strategies in search of growth.
Partner mixes in this particular vertical have shown clear signs of evolution and diversification in the last year alone. Once a vertical dominated by price comparison sites and cashback, the space has been rejuvenated by a wave of new content creators and mobile apps, bringing a bank of new options to the table.
If you’re an Awin finance advertiser looking for your next partner, here are 10 ideas from our platform. Some you might know, some you might not.
If you’re a current Awin advertiser, click on the publisher’s ID to access their profile page on the Awin platform, and visit their site to learn more.
- Market: US
- Partner type: Influencer
- PID: 2102905
Taylor Price - aka @pricelesstay - is a Gen Z finance creator aiming to coach her followers to money management excellence. Taylor can often be found on money-oriented segments on Fox News, but her stake in the affiliate channel comes via her increasingly popular Instagram account. Vibrant, concise, and consistently useful, Taylor’s content has helped her build a loyal following in the US.
- Market: UK
- Partner type: Cashback
- PID: 618823
Free money management app Snoop makes it easy for UK consumers to track their spending by seeing all their bank accounts in a single view. In addition to the features that make it easy to set budgets, track spend, cut bills, and generally snoop around their finances, app users get access to special offers and exclusive deals, with an emphasis on cutting costs. That creates a closed loop, whereby customers can switch providers via Snoop after tracking overspend. (Smart!)
- Market: Global
- Partner type: Influencer
- PID: 136348
Join over one million brands using LTK’s influencer platform to target audiences on social platforms. Its network is full of finance creators, making it a top revenue contributor in the vertical. With global reach and tons of selection, it’s easy to find a suitable option for driving sales and awareness of finance products.
- Market: Global
- Partner type: Brand partnerships
- PID: 1171356
Much like influencers, brand partnerships provide finance brands with a whole new audience and environment to capitalize on. By sharing your offers with advertisers in other verticals - rather than publishers - you can explore one of the fastest-growing concepts in the affiliate channel. Though active in many markets, Rokt’s platform is incredibly popular among US finance brands trying to acquire new customers when they’re simultaneously looking into flights, clothes, and other purchases.
- Market: UK
- Partner type: Influencer
- PID: 2102093
Professional, refined, and highly knowledgeable, TikTok and Instagram finance creator Mia McGrath is an archetype of the next generation of finance affiliates. The self-professed “fashion girly investing her way to freedom” offers advice on investments on top of general budget management and tax tips. Just 24 years old, Mia has already banked high-profile collaborations with the likes of Monzo and eToro in the finance world, in addition to beauty partnerships with L’Oréal and Yves Saint Laurent.
- Market: France
- Partner type: Price comparison
- PID: 263165
Youdge aims to simplify credit applications through its very own loan simulator. It partners with finance providers to bring tailored offers to French consumers and immediate responses in principle. From here, its users can move forward and apply for their selection in real time.
- Market: Europe
- Partner type: Cashback
- PID: 268651
Finance advertisers have plenty of cashback partner options on Awin, but we’ve picked out iGraal for its European presence and strength in Germany and France. When it’s not claiming Black Friday records for single cashback payments, it’s a solid choice for various providers in the finance space.
- Market: US
- Partner type: Discount & promotions
- PID: 1022327
As well as a top 10 credit card issuer in the UK market, Capital One continues to be a consistently high performer and go-to option for US finance advertisers. On top of performing its core functions, the group has a number of innovative tools and avenues for delivering offers from its partners, which include fellow members of the finance industry.
- Market: UK
- Partner type: Price comparison
- PID: 315483
Finder’s goal is to find a better deal for its customers by comparing the best options in all the top finance categories. Mortgages, business loans, car insurance, overseas transfers, share trading, kids’ banking – there isn’t a lot Finder doesn’t cover, which broadens its appeal to advertisers with multiple products.
- Market: FR
- Partner type: Content
- PID: 986743
French finance brands have been quick to tap into Webselenese’s portfolio of industry-leading review sites, allowing them to build reputability in a vertical where trust speaks volumes. It prides itself on honesty, only recommending and reviewing products that its team would actually use. The end result is expert-backed advice on a range of different products.