With the introduction of Google’s attribution model, GA4, we explore what’s new and how it may impact your ability to effectively measure affiliate activity.
Apple’s latest privacy update in Safari promises to make it harder for marketers to track their campaigns. Learn how to soften the blow ahead of Q4’s peak.
One year after the GDPR deadline, a landmark ruling has shed light on the responsibilities companies have in how they work with each other and process data.
As the General Data Protection Regulation (GDPR) is coming into effect on 25th May, we have updated our publisher terms to ensure our network is compliant.