Awin Talks: How are tech partners transforming the affiliate channel?
This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.
Affiliate Marketing Trends
Read the latest trends in the affiliate marketing industry, showcasing insights from our range of advertiser, publisher, agency and technology partners.
Posts
2020 Affiliate Marketing Trends
With each new year, we typically feel the next 12 months will be pivotal, but caught up in the day-to-day of our jobs, this often never quite materializes.
What Is Influencer Marketing and Why Your Brand Should Use It
Influencer marketing is here to stay. It’s been embraced by both small and large companies, who have the vision to see how working with key influencers can build a brand. As a strategy, it’s evolving and growing, and those businesses not already investing some of their marketing budgets into this area could be missing a big trick.
Awin Talks: ThinkTank US & UK conference highlights
This month the Awin Talks podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK.
How affiliate marketing can enhance influencer marketing
Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months.
How Influencer Marketing is changing how brands advertise
Influencer marketing is the new king on the block. It seems everyone is talking about it, and the effect it has on marketing.
Smartphone Trends: Part Two
In part one of our mobile and smartphone trends update we analysed local smartphone data and drew some general conclusions about why certain territories around the world have embraced buying on handsets more than others. In this second part of our series we delve beyond the top level data and assess how more granular insights can help us to better understand general trends within affiliate marketing.
Affiliate marketing growth accelerates as advertisers plough £1.6bn into performance channels
The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike.