Affiliate Marketing Trends

Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months.

Influencer marketing is the new king on the block. It seems everyone is talking about it, and the effect it has on marketing.

In part one of our mobile and smartphone trends update we analysed local smartphone data and drew some general conclusions about why certain territories around the world have embraced buying on handsets more than others. In this second part of our series we delve beyond the top level data and assess how more granular insights can help us to better understand general trends within affiliate marketing.

The online performance marketing industry continues to see impressive growth with 2016 experiencing a 12% spike. 

With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?

As affiliate programmes capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?

With the dust settled on the busy Cyber Weekend period, what does the performance tell us about the state of affiliate marketing?

Established, well-regarded and 'officially' 21 this year, the affiliate channel is now an integral part of the online marketing mix.