Awin Talks: How tastecard pivoted their business during lockdown
Written by Kevin Edwards on
This month, James Bentley interviews Alister Lee on how tastecard adopted a publisher model through Affinity Partnerships and the success they've experienced.
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In this month’s episode Kevin is joined by Joelle and Jess who discuss the recent voucher code report from Uniqodoand research from Brandwatchthat uncovers consumer retail trends for 2021.
The guestinterview this month featuresAlister Lee from restaurant benefits card company tastecard, who discusses with Awin’s James Bentley how their business pivoted to a publisher model during the extended lockdowns.
Finally, that theme of pivoting through partnerships is discussed by the team as they explore one of the key themes of this year’sAwin Report.
We speak to the award-winning marketer, Forbes contributing writer, and AffiliateInsider founder, about the state of the affiliate industry and its prospects.
The Awin Talks team discuss their highlights from the year, and we hear from affiliate industry figures about their hopes and fears for the channel in 2021.