Insight of the Month: Cyber Weekend 2025 Wrapped
Sales-day flops, pets getting Christmas presents, and rising tenancy spend all make our roundup of headlines from Cyber Weekend.
Market Insights
Industry Insights and Seasonal Trends
Learn more about the latest industry insights and seasonal trends that are shaping the affiliate channel and how this will impact your program.
Posts
The Best Brand Partnerships from H2 2025
With H2 2025 bringing several innovative band partnerships into the mix, Awin’s Lee Metters overviews his favorites.
Masterclass: Reducing Cart Abandonment
Learn from the best with our cart abandonment masterclass, courtesy of the specialists at SaleCycle and telecom leaders Vodafone and VOXI.
SEO, AI, and Growth: Publishers, Let’s Rethink Traffic
As AI overviews cause search traffic to plummet, Jorge Barbosa of affiliate conversion tracking software wecantrack lays out an action plan for publishers.
TikTok vs Instagram vs YouTube: Which Platform Wins for Influencer ROI?
Need hard figures to support your creator campaigns? We review three of the top influencer marketing platforms based on their ROI.
Masterclass: Integrating Influencers into an Affiliate Program
Learn how beauty leader Boots runs influencer marketing via its Awin affiliate program to support a host of marketing goals.
Masterclass: Proving the Value of Content
Here’s how Penske Media titles such as Rolling Stone and Variety won last-click advertisers around to upper-funnel investments.
Masterclass: Upgrading Your Affiliate Tracking
Experts from Moonpull and Gen3 lift the lid on common tracking dilemmas within the affiliate channel and how to fix them.