What’s the global value of affiliate marketing?

Affiliate marketing is a multi-billion pound business and advertisers are increasingly viewing it as a platform to grow internationally. Inevitably they will be challenged to demonstrate what the financial opportunity is outside of their own borders.

With the world split between emerging and established digital markets as well as consumers in those territories accessing retailers’ websites through a variety of devices not to mention the difference in local publisher models, how easy is it to quantify the potential of affiliate marketing?

Here we’ll take a look at the empirical information available and try to quantify the scope for affiliate marketers looking to explore the global scope of performance based channels.