The Multi-Touch Twenties: Revamping affiliate attribution post-2020
After a year of epic global disruption how can marketers take back some control? Multi-touch attribution points the way forward.
Whitepapers
Posts
10 predictions for affiliate marketing in 2019
2019 promises to be another year of challenges and opportunities for the industry, with new regulations and changing dynamics within the world of retail.
Why affiliate marketing can save the internet
The online advertising industry and wider internet experience are under scrutiny like never before.
US back-to-school shopping trends
Affiliate marketing is booming. Part of the reason for its success is the ability of publishers to react and adapt to emerging consumer trends. Back-to-school season is a prime shopping time in the US as a change in routine encourages spending.
The evolution of brand partnerships
Why performance-based campaigns build stronger brand relationships.
Nine predictions for affiliate marketing in 2018
2018 promises to be a year of seismic change within the world of digital marketing.
New and existing customers in the affiliate channel
As affiliate programs capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?
Affiliate Marketing trends for 2017
Awin casts its eye over the key trends it expects to shape the way advertisers run affiliate programs in 2017.