Awin Talks: How &Charge uses partnerships to power EV growth

On this week’s episode of Awin Talks, Rob interviews Simon Vogt, Co-Founder and CSO at &Charge, a shopping platform that rewards electric vehicle drivers.  
 
The &Charge app is a unique new take on the traditional loyalty model. For every purchase made through the platform, users are rewarded in the form of ‘kilometers’ that they can redeem at an electric charging point for their vehicle – thus reducing the cost of EV car ownership and supporting the transition to a more sustainable future.      
 
Simon talks to Rob about how the idea for the platform first came about, its launch in Germany and subsequent roll-out across Europe, how affiliate partnerships are helping to power its growth, and what the company’s future plans are.   
 
Also on the podcast this week, co-hosts Rob and Kevin are joined (in person!) by their US colleague Rachel Tyrer. The trio discuss recent updates from Awin including:

• The new launch of SingleView MTA reporting within the Awin user interface 
• A recent article on why multi-touch attribution points the way forward for the industry from Awin US President, Alex Forsch 
• The release of Awin’s new publisher recommendations tool in the Awin interface 
• A new Awin certification for agency partners that is now available globally  

In addition, they look forward to a number of upcoming industry events where Awin will be attending, including Digital City Expo in Manchester, UK, and eTail Palm Springs conference in the US. Make sure to drop by the Awin stand or look out for our team on the ground if you're at either of these events.