Awin Talks: How &Charge uses partnerships to power EV growth
- Written by Robert Davinson on
We hear from a sustainable loyalty platform supporting the adoption of electric vehicles across Europe via affiliate partnerships.
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We hear from a sustainable loyalty platform supporting the adoption of electric vehicles across Europe via affiliate partnerships.
On this week’s episode of Awin Talks, Rob interviews Simon Vogt, Co-Founder and CSO at &Charge, a shopping platform that rewards electric vehicle drivers.
The &Charge app is a unique new take on the traditional loyalty model. For every purchase made through the platform, users are rewarded in the form of ‘kilometers’ that they can redeem at an electric charging point for their vehicle – thus reducing the cost of EV car ownership and supporting the transition to a more sustainable future.
Simon talks to Rob about how the idea for the platform first came about, its launch in Germany and subsequent roll-out across Europe, how affiliate partnerships are helping to power its growth, and what the company’s future plans are.
Also on the podcast this week, co-hosts Rob and Kevin are joined (in person!) by their US colleague Rachel Tyrer. The trio discuss recent updates from Awin including:
In addition, they look forward to a number of upcoming industry events where Awin will be attending, including Digital City Expo in Manchester, UK, and eTail Palm Springs conference in the US. Make sure to drop by the Awin stand or look out for our team on the ground if you're at either of these events.
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