What are attribution models?
It’s important as an advertiser to understand which online channels are driving sales and conversions; attribution models can help analyse the data.
Market Insights
Affiliate Marketing
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Affiliate Marketing Articles
What is customer acquisition cost (CAC)?
It’s impossible to grow your business without attracting new clients, but how much can you expect to spend on customer acquisition?
How to drive traffic to your website
Increasing website traffic can easily lead to more customers and higher profits. Learn how to drive traffic to your website effectively.
A guide to performance marketing
From customer acquisition to conversion, performance marketing strategies allow you to measure and optimise your user journey every step of the way.
25 Of Your Top Affiliate Marketing Questions Answered
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.
Driving sales with affiliate marketing
Affiliate marketing has been a viable marketing avenue for many decades now and rightfully so.
The Affiliate Marketing Guide for Small Businesses
For small businesses, the world of marketing can sometimes feel like a minefield.
7 Affiliate Marketing Mistakes to Avoid in 2020
Now that the dust has settled and you’re finally feeling comfortable that the date ends with the numbers ‘2020’.