With the introduction of Google’s attribution model, GA4, we explore what’s new and how it may impact your ability to effectively measure affiliate activity.
Apple’s latest privacy update in Safari promises to make it harder for marketers to track their campaigns. Learn how to soften the blow ahead of Q4’s peak.
Compliance in the affiliate industry is one of the most important elements of the channel, to ensure its growth, reputation, and reduce unethical activity.
One year after the GDPR deadline, a landmark ruling has shed light on the responsibilities companies have in how they work with each other and process data.
Bring out the bunting and light a candle. GDPR is a year old on May 25th and, like most one-year-olds, it’s yet to properly find its feet and hit its stride.