Demystifying the ‘Wirecutter effect’
In our first #Power100 spotlight, we examine product review and recommendation site Wirecutter and why it’s such a successful partner for Awin brands.
Market Insights
Stay ahead of the curve
Explore how influencer marketing can support your online marketing mix and where content creators can fit into your digital campaign strategy.
Posts
Awin Talks: How &Charge use partnerships to power EV growth
We hear from a sustainable loyalty platform supporting the adoption of electric vehicles across Europe via affiliate partnerships.
Three CSS partners to kick-start your 2022 activity
Doubling the revenue driven for advertisers last year, make the most of the unique comparison shopping offerings of these #AwinningPartnerships.
Awin Talks: LTK and the Creator Economy
On this week’s episode we speak to LTK about creators, influencer marketing, and where it all fits in the world of performance advertising.
12 ways to promote your products effectively
Choosing the right approach to advertising your business is essential to its success. Read our guide on the most effective ways to promote your products.
Awin Talks: Affiliate industry predictions for 2022
A brand new year calls for a brand new set of predictions for the industry. We hear from experts across the business about what they think is on the horizon.
Channel Sales and Partner Programs
Affording businesses the opportunity to expand their reach relatively risk-free, we explore the benefits of channel sales and partner programs for retailers.
What is Conversion Rate Optimisation?
Conversion rate is key success indicator on your website. Read our guide on how to ensure your conversion rate is optimised to achieve your website goals.
What is banner advertising
Find out everything you need to know about banner advertising with this comprehensive guide, including the advantages and disadvantages of this type of ad.
Website Marketing For Beginners
Learn how to make your website draw traffic and engage your audience, two of the key features for building a successful affiliate marketing website.
Awin Talks: What did we learn from Black Friday 2021?
In the latest episode of the podcast, we look back at performance over the Cyber Weekend to understand how it went for the affiliate industry.
What are attribution models?
It’s important as an advertiser to understand which online channels are driving sales and conversions; attribution models can help analyse the data.