Awin Talks: What did we learn from Black Friday 2021?
In the latest episode of the podcast, we look back at performance over the Cyber Weekend to understand how it went for the affiliate industry.
Market Insights
We offer unparalleled access to our whitepapers, sector trends and editorial publications, providing the most comprehensive affiliate marketing insights.
Posts
What are attribution models?
It’s important as an advertiser to understand which online channels are driving sales and conversions; attribution models can help analyse the data.
Five Ways to Dominate Your Market as an Affiliate
Find out how to make the most of our website and audience with this strategic guide to help you succeed as an affiliate marketer in 2021 and beyond.
Awin Talks: Singles' Day review, Black Friday preview
We're talking about the early results from China's Singles' Day and looking ahead to Black Friday 2021 now November's peak shopping season has begun.
Awin Talks: What does BT’s new digital strategy mean for its affiliates?
On this episode of the podcast, we’re joined by BT’s Digital Affiliate Manager, Jimena Vergara-Lincoqueo, as she tells us about their recent strategic shift.
Instagram makes affiliate marketing accessible to everyone
All Instagram users will be able to share links in Stories, eliminating the need for 10K followers for actionable content.
How to qualify your affiliate links with the “sponsored” link attribute
Learn why flagging your affiliate links with rel="sponsored" is important for your performance and how Awin tools make adding this attribute easy.
Are you getting the most out of Awin’s tools and tech?
We explore useful advertiser tools you may not be using.
Awin Talks: A chat about tracking
Awin's tracking guru, Stephen Short, joins us to talk about how the landscape is evolving and the implications for affiliate marketing.
What is customer acquisition cost (CAC)?
It’s impossible to grow your business without attracting new clients, but how much can you expect to spend on customer acquisition?
How Awin’s plug-and-play tech can safeguard your revenue ahead of peak trading: The 'action' phase
Getting customers to your site is only half the battle during Q4 - how can you then get them to buy something?
How Awin's plug-and-play tech can safeguard your revenue ahead of peak trading: The 'optimisation' phase
Q4's peak period will drive more traffic to your site than at any other time. But how can you ensure those customers are finding exactly what they need?