Increase efficiency and automate your business with Awin’s APIs
- Written by Sylwia Loonan on
Learn how APIs enable more automation for advertisers and publishers while creating successful partnerships.
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Learn how APIs enable more automation for advertisers and publishers while creating successful partnerships.
Automation is increasingly becoming an important part of online marketing. It streamlines processes and enables better use of available data to make informed decisions about your marketing strategies and campaigns.
APIs are an essential tool for automation. With their help, you can speed up workflows, connect different systems directly and monitor program performance, relationships and transactions. They offer a great way to scale your business more effectively.
If you're not automating your business using APIs, you may be missing out on a great timesaving and efficiency tool your competitors are using.
Learn more about how to simplify your daily tasks and diversify partnerships with the API endpoints Awin offers.
API stands for application programming interface. It is mostly a set of commands, protocols and objects that developers can use to interact with an external system.
You might wonder how that could be relevant to your business. To make it simple, Awin’s API data points give you access to data you would normally access through our user interface. Instead of downloading reports or editing data manually, you can automate the export, import and use of our data in your own ecosystem.
APIs offer a wide range of automation opportunities. Depending on your internal system and the data available at Awin, they can be setup and used to increase efficiency - whether you want to control your publisher management via an internal monitoring tool, compare different marketing channels with the help of reporting or get an overview of generated transactions. With the help of our API endpoints, you can easily integrate and use the data provided by Awin in your own system.
Below we have compiled some of the most common and useful examples of how APIs can be used by publishers and advertisers.
Publishers
Useful endpoints would be:
Advertisers
Useful endpoints would be:
As the digital environment becomes faster and more complex, automation and APIs are key for successful marketers. If you're already using APIs, make sure you're using Awin’s newest endpoints and enhancements. If not, discuss with your team how you can use the accessible data to reduce manual effort and increase automation for more time to grow your business.
Awin is constantly evolving and views APIs as a great tool for automation and a technology enabler that diversifies partnerships and drives growth. If you would like to stay updated on Awin’s latest product developments, please follow our Market Insights.
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