Growth and resilience: Awin Report 2021 examines how affiliate industry is fueling surge in ecommerce sales

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During a tumultuous year businesses sought solace in the adaptability and creativity of the affiliate channel. This year’s Awin Report chronicles that story.

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The year 2020 will be forever remembered as the start of a decade that ignited and inspired change.  

When the pandemic hit and forced physical stores to shut, businesses were confronted by the most hostile trading conditions they had ever experienced. More than ever, affiliate and partner marketing supported companies as they struggled to adapt to a unique set of circumstances. 

Tracking $14b in revenue around the globe in 2020, Awin delivered income for our partners as we adapted to rapidly changing consumer habits.

So how did our global network of brands and affiliate partners drive 6b clicks and 182m ecommerce sales in 2020?

Alongside an in-depth review of 2020, the fifth edition of our definitive global guide to affiliate and partner marketing - the Awin Report - discusses the present state and future potential of a thriving industry by highlighting key insights, trends and developments identified by some of martech’s brightest contributors and thought leaders. And in a move mirroring the world’s own increased migration to digital, for the first time the Awin Report is available in an interactive, online-only hub, making these invaluable insights more accessible than ever. 

Here’s some of what you’ll find in the new Awin Report: 

  • A recap of digital marketing during 2020 that demonstrated the importance of closing the digital and physical silo, priming 2021 for generating new revenue streams. 
  • Analyses of how the 12 markets in which Awin operates fared during 2020, accompanied by perspectives from local partners, case studies, and audio interviews with regional experts. 
  • Inspiration for small businesses venturing into affiliate marketing for the first time, offering resources on how  partnerships are shaping future growth for startups and SMEs.
  • An exploration of  what the ‘new normal’ looks like in our industry and its significance for publishers, agencies and brands alike from channel thought leaders.
  • Success stories demonstrating why the great pivot of 2020 ended on a high note for our partners, from examining an innovative campaign in Eastern Europe between Vogue Polska and ‘Shoppable Content’ technology ViSenze to drive more sales without disrupting the reader experience, to discovering how US retailer LA Apparel was able to successfully launch its inaugural affiliate program at the height of the coronavirus pandemic.
  • Insight on the open ecosystem of technology and partnership opportunities Awin is building for clients, and how we’re applying this to drive lucrative and long-term partnerships to every part of the business world.
  • A spotlight on the advantages of app tracking, the size of the untapped opportunities here for marketers, and why it will be a must-have for success in the affiliate channel moving forward. 

We hope the Awin Report 2021 inspires, guides and challenges your own digital marketing activity for the next 12 months and beyond. 

Visit the Awin Report 2021 Hub here 

How did affiliate marketing help you navigate 2020, and what do you expect the industry to contribute to ecommerce in the next 12 months? Join the conversation by sharing your thoughts and favorite #AwinReport insights on social. 


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