Awin's global network development

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2017 has been a significant year for Awin, beginning with the ShareASale acquisition in January and followed by the global rebrand and internationalization of the Awin network, now unified under one brand and one global platform. Since then we have announced a merger with longstanding European competitor affilinet, and partnerships with Australian network Commission Factory and influencer platform Tailify.

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Following these announcements, Awin has been nominated for several awards at this year’s International Performance Marketing Awards, including Best International Affiliate Marketing Network and Industry Choice of Network. This type of industry recognition validates the work of our many teams and departments across the business and drives us to improve, deliver value and listen to our customers. 

Unifying zanox and Affiliate Window was a monumental undertaking, with teams from both businesses working closely together to ensure the now-unified Awin operates as efficiently as possible across multiple markets. A major objective was to ensure a seamless transition for our customers across platforms and through migrations. Awin strives to be the partner of choice for affiliate marketing globally and we hope this is reflected in our work to become a truly global platform. The unification not only spans our interface and tracking requirements, but also affects our client service departments, who needed to align contracts, service levels and offerings across 15 territories.

The key driving force of this alignment is our core product and engineering teams, who have led the project across all departments and territories. Internationalization of the platform has been a primary focus as Awin expands the interface globally. Since beginning the project, our teams have delivered features that now power connections in 22 different regions, 10 languages and 10 currencies - including Norwegian and Danish krone, and Australian dollars, which were not supported previously on either network - making it easier to work with advertisers and publishers across multiple markets. The new Awin platform strives for excellence, taking features from the existing platforms and advancing the technology to ensure growth for our partners.

One vital features of migration was guaranteeing our advertisers see as little disruption as possible throughout the process, while still being able to gain access to a host of new features via the Awin platform, including cross-device tracking. We developed a robust tracking solution that gives advertisers the option to migrate from zanox Marketplace to the new user interface and ensure a quick and smooth transfer to Awin without the re-integration of tracking tags. Publishers can also automatically join our affiliate programs without needing to switch tracking links to continue to earn commission, allowing traffic and promotion remain uninterrupted. With the new platform, advertisers and publishers have access to improved tracking and reporting, which our product teams strived to build in a scalable and reliable environment. Another key feature evolved around publisher logins to the network; each publisher can now gain access to both the Awin UI and zanox marketplace using a single login, meaning that every publisher has access to Awin’s entire global network of advertisers at whatever stage of migration their local country is.

Our main focus throughout has been scalability and stability for all our clients and users. In the last week, Awin successfully upgraded the tracking and processing of 100% of our traffic, allowing for future developments and customization within the platform. The new AWS tracking system will handle around 115 billion impressions and 4.3 billion clicks annually for over 6,000 advertisers, advancing our goal to make the Awin platform a high-performing, fully-scalable environment. This new technology further allows our engineers to bring new tracking features to market faster than before, aiding the growth and performance of our partners.

Awin powers global reach with strong market focus and easy access to data. This helps publishers and advertisers on our network better understand consumer spending behavior and make informed, powerful, data-driven decisions.

We strongly believe in supporting our publishers and advertisers, demonstrating their value and increasing their say in the affiliate marketing channel. Awin is committed to continuing enhancing our core interface and available tools to drive the industry forward and strive for global excellence.

If you’d like to support Awin at the 2017 International Performance Marketing Awards, you can place your vote here.

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