Awin's newest tool to help create meaningful and valuable partnerships, Service Partners are a new concept we created to facilitate the growing number of partners offering services to publishers. For example, this could be display units, comparison or datafeed tools. Any supplier who works with advertisers and produces tools or technology for publishers can become a Service Partner.
Awin wants to ensure all advertisers get the best from Service Partners and understand the importance of verifying all partners are ethical and trustworthy. As well as the typical thorough compliance checks, Awin assesses each partner individually, taking into account the solution, current performance and potential. This means customers are only presented with best-in-class Service Partners and the peace of mind that comes with a trusted and reliable solution.
Service Partners work on a commission-sharing basis, taking a percentage of the commission when their services are used. They have relationships with both publishers and advertisers and joined publishers can utilize their tools across the Service Partner’s advertiser base.
Awin has made enhancements to the way in which memberships are created and managed in this type of relationship, as well giving clear visibility over all Service Partner transactions to mKW it as easy as possible to work with these unique partners.
The wiki contains all you need to know about Service Partners, so you can start boosting your performance today. Over the coming weeks, Awin will showcase some of the unique offerings from our Service Partners.