Awin Partner Top 10s – Partners for Back-to-School Campaigns
Written by Richard Towey on 3 minute read
Looking for a partner to promote your back-to-school campaign or promote a school shopping essential? Explore Awin’s latest top 10 list.
Over time, brands in many retail sub-sectors have grown to realize the opportunities in crowds of students equipping themselves for a return to the classroom following a well-earned summer break.
‘Back to school’ refers to the short but valuable period when college and school students stock up on clothing, school supplies, electronics, and more before a new semester begins.
The Awin platform has affiliate publishers with student and family-centric audiences in every market, making it easy to find a partner to promote your back-to-school campaign.
If you’re a current Awin advertiser, click on the publisher’s ID to access their profile page on the Awin platform, and visit their site to learn more.
FlipGive provides whitelabel cashback solutions for youth sports teams looking to raise funds by turning everyday purchases into donations for their cause. The platform has helped to generate $50 million for teams in North America by empowering consumers to give back while shopping at top brands. For generating results while fostering a sense of “goodwill” for its partner brands, FlipGive has a unique proposition.
UK: easyfundraising (57434)
Easyfundraising partners with over 8,000 brands to turn online purchases into charitable donations. It currently has over 10,000 educational causes raising funds when staff, parents, and supporters shop online, making it an ideal inclusion for back-to-school activity.
Over 40,000 French students use the Vibly mobile app to create a dedicated communication channel for their association or club. While the back-to-school period will always be a draw for advertisers, given the continued reliance on Vibly by those in higher education in France, the platform provides a direct avenue for issuing tailored deals to students throughout the year.
Formerly known as Student Beans, Pion helps brands better understand and engage Gen Z. It boasts a range of advertising options across different web properties and is supported by the gold standard of user verification, making it perfect for bringing targeted campaigns, competitions, gated discounts, and rewards out to high-intent student shoppers in over 100 countries.
IT: Media Data Factory (358739)
In Italy, Media Data Factory connects brands with families through its network of authoritative news sites and engagement platforms, which reach over 8 million unique users per month. Several of its properties are popular among women with families, and there are numerous campaign options for advertisers to choose from, depending on their goals.
FR: L’Etudiant (1151963)
L’Etudiant (The Student) is a specialist French publisher targeting 14-27 year olds with informative content on schools, internships and general advice on navigating life before, during, and after education. It’s full of useful tools and a healthy mix of bite-sized and long-form content, all designed to engage a high-intent audience.
US: BrandCycle (303693)
A premium publisher network representing more than 6,000 bloggers, content creators, and influencers, BrandCycle provides a solid base for back-to-school activity. One of its biggest niches is mom, kids, and family, providing ample opportunities for striking up partnerships in the US.
IT: Italiaonline S.p.A (915747)
Italiaonline S.p.A has several editorial websites, each offering something a little different for back-to-school efforts. There’s DiLei, which is a major hit with mothers, while Virgilio Scuola is popular with students.
Several members of the Immediate portfolio frequently run initiatives targeting families around the back-to-school season. Take the example of MadeforMums and its annual uniform tests, where over 1,000 parents score offerings from various brands. Relevant packages are also available on highly popular Immediate Media sites, such as Radio Times and BBC Good Food.
US: Brad’s Deals (143967)
For many families, back-to-school is about finding the best possible price on the essentials. That’s where sites like Brad’s Deals bring value to consumers through choice and value, while helping brands circulate promotions on relevant items.