SharkNinja is a US manufacturer and distributor of home appliances. Propelled by the success of its two flagship brands, Ninja (air fryers and blenders) and Shark (vacuum cleaners and steam mops), the company has recently seen exponential growth across Europe.

Perfmaker is a tech provider specialized in UX, conversion rate optimization (CRO), and personalization. Its audience stimulation tool maximizes the profitability of acquisition channels while reducing friction throughout the purchasing journey. 

The challenge

After a strong market entry in France, SharkNinja needed a strategy to maintain its momentum against rising competition, which had contributed to reduced purchase intent, decreased on-site time, and increased cart abandonment.

French consumers are notably price-conscious and tend to compare deals across several sites before purchasing. To address this, SharkNinja turned to affiliate tech partner Perfmaker, whose solutions had already proven effective across Europe thanks to a one-click integration via the Awin Mastertag.

The pair created a re-engagement gameplan to dial up the purchase intent for SharkNinja in France:

• Streamline the purchase journey by creating a more intuitive and efficient user experience, recommending products and offers where possible.
• Reduce cart abandonment through tactical incentives and minimized checkout friction.
• Boost revenue contribution through targeted UX and conversion-driven enhancements.

The solution

“It’s rare to find a partner that truly understands DTC challenges and turns them into growth opportunities with such accuracy."

Perfmaker monitored 80+ behavioral and contextual signals across both the Shark and Ninja websites, including:

• Behavioral: Exit intent, scroll depth, inactivity, duration and recurrence of visits
• Customer status: First-time vs. returning
• Traffic source: UTM tags (Google Shopping, Meta), CRM/cashback exclusions
• Cart/product: Specific views, cart value, category depth, abandoned items

Within weeks, 18 dynamic campaigns went live, yielding early, tangible results. These included:

1. Smart coupon: dynamic discounts that protect margins

Ninja products such as air fryers had exploded in popularity, leading many competitors to issue discounts to win the price war. As a result, many customers were exiting Ninja to find and purchase equivalent products elsewhere.

Approach:

• Cart threshold and product-based offers: Displayed when the cart exceeds a strategic value (e.g. €200) or includes specific high-margin products.
• Copy-to-compare detection: When a visitor highlights and copies a product name (a precursor to price comparison), a Smart Coupon is triggered.
• Failed coupon rescue: If a visitor enters an invalid promo code at checkout, a valid code is automatically generated and shown as a “special reward”.

2. Smart recovery: comprehensive exit-intent management

With a high percentage of mobile visitors found to be exiting Shark and Ninja via the back button, especially after landing from paid media, Perfmaker set up a module to recover visitors and optimize return on ad spend.

Approach:

• Stealth preloading: When visitors arrived via paid media (e.g. Google Shopping), Perfmaker injected a fallback page into the browser history with no added load time.
• Back button interception: If the visitor clicked “back”, the browser loaded the fallback page instead of returning them to the search or ad platform.
• Contextual content: Powered by the Awin product feed, the fallback page featured dynamic elements such as best sellers, products aligned with previous views, and limited-time offers.

3. Immersive campaign highlights: increasing promotional reach

Key promotions and product launches were missed by visitors who bypassed the homepage. To increase CTR for featured content and boost time on site, Perfmaker deployed immersive storytelling.

Approach:

Spotlight bannerstriggered by behaviors such as deep scrolls, UTM parameters, or product category visits appeared at the top or bottom of pages, directing the user to full-screen, swipeable content.

Campaign highlights included product teasers for upcoming or newly launched items, short video tutorials (e.g. “How to use your Ninja Air Fryer in 3 steps”), and countdown timers for pre-orders. 

4. Gamification: seasonal engagement meets lead generation

During key sales events, SharkNinja needed to drive site exploration and create a buzz while collecting leads and boosting repeat visits.

Approach:

• Easter egg hunts: Visitors unlocked hidden promo codes after visiting multiple product pages and scrolling for a specified length.
• Spin-the-wheel/scratch cards: Game modules were displayed on key category pages, requiring an email opt-in to play and win rewards.

The results

“Perfmaker improved our conversion rate significantly in just a few months, using a smart trigger strategy powered by real-time behavioral data and highly relevant content.”

Developing and maintaining such sophisticated campaigns in-house would have required significant internal resources. Thanks to Awin’s tech partner ecosystem, SharkNinja fully outsourced these operations to Perfmaker, paying only on performance.

Perfmaker ensured continuous optimization through A/B testing and real-time monitoring to adapt to behavior shifts.

In just four months, this integrated and creative setup delivered transformational results for SharkNinja in France:

• +155% increase in on-site engagement
• +370% uplift in attributed sales
• +404% growth in revenue contribution

By combining precise behavioral targeting, immersive design, and seamless site integration, Perfmaker helped redefine how SharkNinja converts sessions, turning attention into action.

Partner with Perfmaker