Awin feature in The Drum

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Awin's Global Client Strategy Director, Kevin Edwards, discusses the four ways the affiliate channel is looking to the future.

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Marketers are calling for more transparency and measurability from online campaigns. For affiliate marketing, robust and scalable performance is making the channel sit in the slipstream of this discussion. 

Kevin explains four methods that will futureproof the channel as influencer marketing and traditional publishers find natutral bedflow in the affiliate model, and how it can evolve in an era of increasing client demands. 

Read the full article here.

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