As a sponsor of The Science Behind Ecommerce, we speak to Liza Wrigley, Email and Affiliate programme manager at Anglian, about their involvement in the event.
We’re delighted that Anglian will be sponsoring The Science Behind Ecommerce event app at this year’s conference. Why did you want to get involved with this event?
We really enjoy working with the Awin team and saw this as a great opportunity to strengthen our relationship. Along with a great chance to meet new publishers who may not be aware of the Anglian programme as it sits within the Lead Generation team away from a lot of the CPA publishers so we are keen to speak to the publishers and understand what they want from an advertiser.
How do you feel an event app tool will benefit relationships between publishers and brands?
It will enable both parties to start a direct conversation with one another and for brands to share the benefits of the programme with publishers who may not instantly consider the brand as one they would work with.
The app enables all parties to quickly see who is there and what we are all talking about with the enabling all to say friendly ‘hello’ as a quick introduction.
What do you look for yourself when networking with brands wishing to partner with you?
We look for partners who share similar core values and brands which complement our own customers, whether that is similar product of interest or a product which will enhance our customer’s lives. We are also looking for innovation and new ways of talking to our customers so anyone who is doing something new and exciting we are keen to speak to.
What exciting updates can you share about Anglian ahead of the event?
Well, we will have some news to share at the event. I am afraid we will have to keep you all on your toes for that one, but we can let partners know that we have launched a solid roof offering for nationwide lead generation.