Awin Talks: Awin’s Chief Customer Officer chats to eMarketer
Written by Robert Davinson on 2 minute read
David Lloyd speaks to eMarketer’s Patty Solstis about the state of the industry today. And we hear from Martech Record’s Michael McNerney about the US market.
This week on Awin Talks Kevin and Rob are joined on the podcast by special guest co-host Alexandra Forsch, President of Awin US and ShareASale. She joins from sunny California to tell us more about how the two platforms operate simultaneously in the US market and how they complement each other well.
Alex also highlights the recent award wins for the US team at the inaugural US Partnership Awards, and puts a call out for votes from both advertisers and publishers for the upcoming mThink Blue Book Best CPS Network survey.
Our featured interviews on this episode offer a couple of truly insightful perspectives on the state of the industry today.
First, we feature an interview that Awin’s Chief Customer Officer, David Lloyd participated in recently with eMarketer’s Patty Soltis. David joined the Behind the Numbers podcast to talk about why affiliate is well poised to accelerate its growth in the current market, and how businesses can use it to build out their own marketing ecosystems.
You can hear more from David in-person at the PI LIVE 2022 conference in London on 18th October. Be sure to join his session on the mainstage at 2:50PM BST to hear how affiliate partners are providing value far beyond the last click.
And Kevin will also be presenting at the conference on the same day at 12:30PM where he’ll share fresh insights from a new cross-industry survey he’s coordinated on the state of the UK market.
And then Rob sits down with Martech Record’s Michael McNerney to talk all things US-based. Mike’s online publication has been a vital source of insight on the evolving state of affiliate and partner marketing stateside over the last few years. The two discuss how the idea of the idea for the business came about, what drew him to the affiliate world, and what his frequent conversations with industry experts tell him about where the industry is heading.
