Awin Talks: LTK and the Creator Economy
Written by Robert Davinson on
On this week’s episode we speak to LTK about creators, influencer marketing, and where it all fits in the world of performance advertising.
The latest episode of Awin Talks features an interview with Robin Ward, Head of Sales, Europe, for LTK, the world’s leading commerce platform for creators and influencers.
Recently rebranded from rewardStyle and LIKEtoKNOW.it, LTK made headlines in late 2021 following a $300m investment from SoftBank’s vision fund that valued the company at $2bn. LTK’s technology has pioneered monetisation for the world’s most influential creators and helped many make a profession from pursuing their passions online.
Affiliate marketing has always played a big part in their commercial model and so we spoke to Robin to find out more about LTK’s origins, how influencer and performance marketing are merging, and what the future holds in store for the creator economy they’ve helped popularise.
This week’s episode also includes a chat with Awin Product Marketing Manager Ed Chaput. He joins us to tell us more about the new Publisher Recommendations tool now available in the Awin interface for advertisers. If you’d like to find out more about the tool then look out for the upcoming blog post on it, or you can contact Ed directly here.
