Awin Top 10s: New Tech Partners for Your Affiliate Program
Written by Richard Towey on 5 minute read
We’re introducing the 10 biggest tech partner launches on the Awin platform over the past year, all ready to boost your performance.
The last year has seen a wave of fresh innovation sweeping through the Awin platform as more and more tech partners enter the affiliate channel.
Brand partnerships providers, conversion rate optimization tools (CRO), user-generated content platforms, compliance and monitoring partners – our top 10 offers something for every advertiser.
Our class of 2025 features several new partners alongside some familiar names who recently integrated with the Awin MasterTag, allowing you to launch their solutions in a single click.
Learn more about these partners by clicking on their name, or click their affiliate ID to access their profile page on the Awin platform once you’re logged in.
Awin profile: 896075
User-generated content - or ‘UGC’ - is already a major consideration in influencer marketing. Squadded gives it a shoppable, conversion-driven edge by helping advertisers like Calvin Klein, L’Oréal, and Sephora turn fans into powerful sales advocates. Its platform creates online “storefronts” for ambassadors, where they can showcase products and earn commission each time they make a sale. You can integrate Squadded in one click via the Awin MasterTag.
Awin profile: 1486912
There are lots of solutions for preventing site abandonment, but you need a backup plan for those worst-case scenarios. NSPIRE DIGITAL uses retargeting pixels and programmatic media buying to show highly relevant ads on various web and social platforms to individuals who didn’t convert on their first visit. By reminding customers about products or services they’ve already shown an interest in, you can increase your conversion rate (CVR) among customers you thought you’d lost.
Awin profile: 480227
Recapture abandoned visitors and make them more valuable with Vchfy’s branded coupon pages. Over 300 brands have used its technology to target customers searching for discounts on Google (e.g ‘brand name + coupon’), usually after leaving their site in search of a deal. Each page is fully branded to fit natively with the rest of your site, hosted on your domain, and comes with several upselling and gamification elements to inspire customers to increase their basket value.
Awin profile: 1468926
Birl’s resale program is a fresh concept for 2025, allowing your customers to trade in a previous purchase for credit toward a new one. The usual operational and technological complexity has been taken out and replaced by a slick user journey, taking an average of six minutes for users to exchange and save. On your side as a brand, Birl handles all the logistics, inventory management, and shipping, in addition to supplying assets for SMS, social, and email advertising to give your program a lift.
Awin profile: 1505654
Scan for non-compliant activity and identify untapped opportunities, all through Rightlander. Not only does its compliance and intelligence tool remove the stress of manually checking if your affiliates are adhering to industry, partnership, and product guidelines, but it also provides data to help you spot under-utilized partners. From screening new applicants to monitoring partner communications for accuracy, it has no shortage of uses.
Awin profile: 1569936
Deelio’s AI-powered platform unlocks a fresh revenue stream by enabling brands to showcase rewards from non-competing advertisers. It operates post-purchase, presenting attractive offers on the confirmation page, straight after a customer has completed their order. The smart part: its AI matches customers with brands based on what they’ve bought. Your partners get a valuable acquisition channel, your customers get exclusive rewards, and you earn commission each time they’re redeemed.
Awin profile: 1241557
Now available through one-click activation, Gocertify helps you build a targeted incentivization strategy. Its tools make it easy to check if someone qualifies for a deal, ensuring an exclusive offer functions as it should. Gocertify has a range of options for engaging customers, from offer pages to on-site placements, and has over 20 popular segments (e.g. a student, teacher, healthcare worker) for finding the right audience.
Awin profile: 1661601
Auctera’s precision retargeting leverages advanced pixel tracking and cookie synchronization to help you capture and recapture more customers. Its demand-side platform provides high visibility on an expanding publisher network through the trusted cost per acquisition model (CPA), giving you results without the risk.
Awin profile: 1089331
The latest addition to Awin’s expanding list of brand partnership plugins is BrandConnect, which arrives courtesy of the post-transaction specialists at MomentScience. Seamlessly partner with complementary brands and share their offers post-purchase to unlock extra revenue. BrandConnect is available via one-click activation, making it even simpler to take your first steps into the lucrative world of retail media.
Awin profile: 1133253
With dynamic, AI-driven personalization for tailoring ads to customers, advanced split-testing, and cross-channel reach (web, mobile, social), there are plenty of reasons to consider Aduclick as your new retargeting partner. A recent arrival on Awin’s platform, it is trusted by brands such as Samsung and DHgate and well-placed to connect advertisers with a pool of engaged audiences around the world.
