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Top 10 Advertisers for Valentine’s Day

Written by Richard Towey on 6 minute read

Who’s your perfect partner? Love is in the air at Awin, as we round up 10 advertisers to collaborate with this Valentine’s Day.  

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View our Valentine’s Day Lookbook

Valentine’s Day is nearly upon us. Following the sizeable increases in order values and spend from last year, Awin publishers should be taking every chance to promote suitable advertisers in the lead up to February 14. 

From lingerie to beauty, haircare, and jewellery, Awin’s platform has a host of programs to promote in every market. If you want our extensive list of advertisers to partner with over Valentine’s Day, view our new Lookbook. Alternatively, for a quick glimpse at your options, here are 10 worth looking into. 

If you’re a current Awin publisher, click on the advertiser’s ID to access their profile page and learn more.   

Pour Moi 

Pour Moi has evolved from a small office into a multi-award-winning powerhouse, selling a bra every 30 seconds. Specializing in an inclusive A-J cup range and driven by a mission of body confidence, the brand champions "fit for all" across lingerie, trend-led swimwear, high-performance sportswear, and clothing. They’ve earned fans in high places, famously partnering with Mel B for its "Own Your Confidence" campaign.  

Unbound Merino 

It’s not every day that a clothing brand offers to ‘declutter your life’, but that’s a promise Unbound Merino intends to honor. By utilizing premium, mulesing-free merino wool, its garments offer natural odor resistance and temperature regulation. They can go weeks without a wash – ideal for travelers exploring the world with just a carry-on.  

The aesthetic is intentionally minimalist, with no flashy logos. Expect high-performance staples that transition from rugged trails to upscale dinners. 

For partners covering everything from travel to fashion and lifestyle, the brand forgoes its ‘less is better’ philosophy by offering a lucrative 12% commission rate. 

GLDN 

GLDN is a woman-owned jewelry studio specializing in personalized, handmade-to-order pieces that celebrate individual stories. Founded on a kitchen table and grown from an Etsy powerhouse, the brand now handcrafts an extensive collection from its base in La Conner, Washington. 

GLDN prioritizes conscious luxury, using 90% recycled metals and 100% lab-grown diamonds, with 10% of the company’s total profits going to community-selected charities supporting mental health, LGBTQ+ equity, and education.  

BK Beauty 

A digitally-native cosmetics brand, BK Beauty bridges the gap between professional-grade performance and effortless daily application. Founded by former MAC trainer and YouTube creator Lisa J, it has cultivated a loyal community through transparency and "Beauty with Kindness". 

Its affiliate program offers a competitive 15% commission on luxurious, vegan, and cruelty-free tools and formulas.  

Salons Direct 

Born from a kitchen-table mail-order business in 1992 to become a digital-first industry titan, Salons Direct provides a massive catalog of 15,000+ products spanning professional hair color, barbering tools, nail tech essentials, and high-end salon furniture. 

From stocking cult brands like Olaplex and Dyson to offering bespoke salon design services, Salons Direct is a "pro-first" partner dedicated to empowering the next generation of beauty entrepreneurs. 

Sentier Fragrance 

Independent British fragrance house Sentier views scent as a "Perfume Wardrobe", a tool for self-expression as essential as the clothes we wear. The brand creates genderless, vegan, and cruelty-free perfumes designed to evoke confidence and escapism. Its "12 Days, 12 Stories" collection exemplifies this narrative-led approach, offering unconventional, layered compositions that range from earthy woods to mineral florals. 

Sentier offers a competitive 9% commission rate on sales, bolstered by a high average order value. It’s an ideal partner for creators looking to promote ethically conscious scents that prioritize storytelling over mainstream trends. 

Engravers Guild 

Engravers Guild is a premier UK destination for personalized luxury, specializing in curated gifts that tell a story. From refined watches and jewelry to premium barware, each piece is finished with traditional diamond-tipped or laser engraving in its London studio.  

Affiliates promoting Engravers Guild benefit from a competitive 12% commission, making it one of our best rates for Valentine’s. The brand consistently achieves high conversion rates during peak gifting seasons and should be a great fit for creators wanting something refined to push. 

Giftory 

Giftory’s premier experience platform offers thousands of useful ideas for Valentine’s gifts, from high-octane driving to serene spa retreats. It caters to a growing consumer shift toward ‘experiences over things’ and has become something of a go-to over key gifting events.  

Partners enjoy a lucrative 10% commission on a diverse catalog that appeals to every demographic, presenting a high-earning opportunity for lifestyle and travel publishers. 

OSEA Malibu 

Born in 1996 as a pioneer of the "blue beauty" movement, OSEA Malibu harnesses the nutrient-dense power of seaweed to deliver high-performance, marine-based skincare. Standing for Ocean, Sun, Earth, and Atmosphere, OSEA Malibu’s formulas are vegan, cruelty-free, and Climate Neutral Certified, blending Southern California’s spa heritage with modern clinical efficacy. 

For influencers, OSEA offers one of the most rewarding structures in the beauty space this Valentine’s Day with a tiered commission rate starting at 16%. 

Lovelox Lockets 

LOVELOX London specializes in handcrafted, sentimental jewelry that turns "Instagram moments" into timeless keepsakes. Drawing on over a century of British heritage, each locket is expertly engraved and assembled by hand using 925 sterling silver, 18K gold, or rose gold.  

Customers can fully personalize their pieces with high-definition photo printing and bespoke messages. This focus on craftsmanship makes them a standout for thoughtful gifting and partners, who benefit from a 6% commission base rate on every unique sale. 

View our Valentine’s Day Lookbook 

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