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Publisher spotlight: Aftonbladet

Written by 2 minute read

Aftonbladet tells us about the benefits of their various Q4 exposures and presents this year's new launch, Black Friday Live.

Aftonbladet Rabattkoder is one of the leading players within discount codes in Sweden and the Nordic countries. Their goal is to reach customers and highlight the best discounts and offers from the advertisers they work with. The goal is to always work towards a long-term and serious profiling of the advertisers.

What kinds of products and deals resonate with your audience?
We work broadly with different types of products and deals and can customize according to the wishes of the advertiser.

How does Aftonbladet differentiate itself from other voucher platforms in the affiliate space?
We are part of Schibsted, which gives us a strong position and reaches many people. Our widget on the home page of Aftonbladet, Sweden's largest news site, gives premium exposure to our site and our advertisers.

We are also active in Norway, Finland and Austria and work closely between countries for the best results.

What type of exposure will you be offering in Q4?
We can offer banner placements, campaign pages and newsletters. Contact us for specific proposals and opportunities in Q4.

Will you change strategy or do anything new during Black Friday, Cyber and Christmas this year?
Black Week is important to us. We work hard to reach out and expose the advertisers we work with in the form of campaign pages, newsletters and banner placements on all our sites.

This year we are also working with "Black Friday Live" live on Aftonbladet. With live updates throughout Black Week, advertisers have great opportunities to promote and reach out with their best Black Friday offers.

Do you have any tips for advertisers? How can advertisers perform well on your sites/channels during Q4?
Thoughtful, clear campaigns and relevant deals for our users.

What are your predictions for Q4 this year with the economic state of the world in mind?  
Although online retail is predicted to decline, there are opportunities in our segment. People are now price conscious and with the current economic situation it can be particularly interesting to find good deals and discount codes.

We've also heard that many online retailers are sitting on large inventories that they want to clear and through good deals and exposure with us we can help them clear their inventory.

Elevator pitch, why should advertisers invest in Aftonbladets Black Friday & Christmas exposure?
At Aftonbladet discount codes you can reach many potential customers with your offers, quickly and easily and at a low cost.

Download Aftonbladet's Q4 media kit here.
Download Aftonbladet's media kit here.

Are you interested in collaborating with Aftonbladet? Invite Aftonbladet to your program here.