Newsroom

Online content creators such as bloggers, YouTubers and social media profiles have been on the rise over the past 10 years, shaping influencer marketing. 

As potent symbols of loyalty go, Greyfriars Bobby is hard to beat.

Translating hot air into action isn’t necessarily difficult, but it requires focus, effort and commitment.

“The best place to bury a dead body is page two of Google’s search results.” So went a series of memes popular amongst SEO circles a few years back.

As the grip squeezes tighter on Safari cookies, Awin looks at the potential impact to its customers.

Chrome are the next browser to address how they handle cookies and privacy. What does this mean for Awin customers?

The performance industry prides itself on its inherent diversity. 

Mark Zuckerberg appears to be on a one-man mission to fix the internet. 

Apple have just released ITP2.1 in beta with the main change restricting first-party cookies to a 7 day window.

As we enter a new age of privacy, we are seeing companies fundamentally assess how consumers are tracked and what information is shared online. 

Today, Awin's strategic partner Commission Factory announces its official entry into Singapore, continuing its growth in Asia Pacific.

Providing a definitive list of the performance marketing industry's most influential individuals, PerformanceIN has launched the PerformanceIN 50 2017.

The increasing recognition of the power of bloggers, content sites and influencers in marketing has attracted the attention of affiliate marketing managers.

The recent Mac OS and iOS 11 update, Intelligent Tracking Prevention (ITP), causes alarm across the advertising industry with very few clear cut answers so far.

App tracking ensures the adequate tracking and rewarding of app downloads and in-app purchases, but is yet to be widely adopted. 

Menswear brand, Mennace, has launched exclusively with Awin to launch their first UK affiliate programme.

American etailer Nasty Gal launches first UK affiliate programme with Awin on an exclusive basis.

For the second year running, PerformanceIN will be hosting the pre-eminent International Performance Marketing Awards.

Awin's Global Client Strategy Director, Kevin Edwards, discusses the four ways the affiliate channel is looking to the future.

October is not just about Halloween and confusion around which way the clocks change – it is also Cyber Security Month.

Unsurprisingly, Adblockers belong to the list of most annoying things for website owners and online advertisers.

YouTube overall and on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. according to the video-sharing website. 

If you’re anything like me your consumer power will spread far and wide in Q4.