Awin Talks: Commission Factory acquisition and APAC trends with Zane McIntyre
Commission Factory CEO Zane McIntyre discusses Awin’s acquisition of the leading Australian affiliate network and APAC trends to look out for in 2021.
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Getting ready for Black Friday: Small business guide - part two
In part two of our SME guide, Awin’s Account Consultants explain how to make the most of the Awin platform to ensure optimal programme performance.
Getting ready for Black Friday: Small Business Guide – part one
It can be daunting for SMEs to know how to approach Black Friday promotions. Our guide is designed is to lay the blueprint for a profitable peak period.
Preparing for Peak: The CSS opportunity for retail brands
With retailers facing the most important Golden Quarter in years, the affiliate CSS space offers a huge opportunity for driving valuable sales and revenue.
2020 Affiliate Marketing Trends
With each new year, we typically feel the next 12 months will be pivotal, but caught up in the day-to-day of our jobs, this often never quite materializes.
What Is Influencer Marketing and Why Your Brand Should Use It
Influencer marketing is here to stay. It’s been embraced by both small and large companies, who have the vision to see how working with key influencers can build a brand. As a strategy, it’s evolving and growing, and those businesses not already investing some of their marketing budgets into this area could be missing a big trick.
Awin Thoughts: What the Facebook Like Button GDPR case ruling tells us about joint control
One year after the GDPR deadline, a landmark ruling has shed light on the responsibilities companies have in how they work with each other and process data.
Awin Talks: How SingleView is proving the value of affiliate marketing
This month we chat with the founder of R.O.EYE, Mark Kuhillow, about their new partnership with Awin and the value of affiliates in the purchase path.
How to become a successful travel affiliate marketer
The travel sector is a desirable one for many reasons.
Awin Talks: ThinkTank US & UK conference highlights
This month the Awin Talks podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK.
Telling stories through affiliate marketing
The rules of engagement in affiliate marketing, for the most part, haven’t changed over the many years it has been in existence.
Retargeting vs. Remarketing - What's the Difference?
Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to basket and then simply disappear.