Influencer marketing is here to stay. It’s been embraced by both small and large companies, who have the vision to see how working with key influencers can build a brand. As a strategy, it’s evolving and growing, and those businesses not already investing some of their marketing budgets into this area could be missing a big trick.
One year after the GDPR deadline, a landmark ruling has shed light on the responsibilities companies have in how they work with each other and process data.
This month we chat with the founder of R.O.EYE, Mark Kuhillow, about their new partnership with Awin and the value of affiliates in the purchase path.
The travel sector is a desirable one for many reasons.
This month the Awin Talks podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK.
The rules of engagement in affiliate marketing, for the most part, haven’t changed over the many years it has been in existence.
Distracted consumers are the bane of a marketer’s life. They browse your website, click on something they like, add to basket and then simply disappear.
Planning your marketing activities is key for every marketer. Here’s how to make the most out of them.
Read our key insights from Black Friday 2018 which saw Awin track more than 1.3m sales and drive more than £500m across the Cyber Weekend.
Isabelle Estié, partner manager at Imbull, part of the Global Savings Group, explains why its important to be creative this Black Friday.
Stephen Davis, Performance Director at finder.com discusses predictions for Black Friday
Aftab Aslam, Head of UK Operations at Savings United shares his thoughts on Black Friday and what it means at his company.