In good company with Awin: Laurens Schrandt

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As an affiliate network, you are at the heart of an intensive & dynamic triangular partnership. Our account managers, technical consultants, industry experts, sales managers, the marketing team, etc. have regular, or even daily, contact with our partners. But who are those Awin people behind that phone call or email conversation actually?


In our series 'In good company with Awin' we want to give a face to colleagues who work for our advertisers, publishers and our network every day. After all, without these ambitious, hard-working colleagues, Awin would not exist. Plus, every single one of them is great fun, of course!

That is why we want to use a series of interviews to introduce you to some of the driving forces behind Awin Benelux. Who are they? And what are they busy with at the moment? With four questions we try to give you a little insight into the person by, among other things, exposing their current focus points and near future expectations.

Laurens Schrandt is the third in our series to explain what he does at Awin as Publisher Manager for the Belgian and Dutch markets. 

Would you like to introduce yourself to the readers? Who are you and what makes your role within Awin special?

My name is Laurens and I am a publisher manager at the Awin office in Amsterdam. I started my career here as an intern, and was fortunate to join the team full – time working on the migration from the Zanox to the Awin platform. As you can imagine, this was a huge challenge, and gave me the opportunity to gain a lot of new knowledge which was a great experience. After the migration, I started working as an email manager for the Belgian market, and shortly after also for the Dutch market. It is great to gain insight into the differences between the two markets, and to use this knowledge to create advantages and opportunities for our publishers. Besides managing the emailing channel for the Benelux, I am also responsible for the quality control of our publishers at Awin.

 Can you mention something you achieved at Awin that you're very proud of? What do you consider to be your biggest Awin success?

This has to be the migration from the zanox platform to the Awin platform. It was a very challenging task but in the end, with the right people and mindset we got the job done. I almost migrated the entire Belgian portfolio at Awin which is something I am quite proud of. As with any major changes in an organisation, there were some obstacles to overcome, but once you get these impediments out of the way your work is even more rewarding.

 What are you looking forward to this year?

I am really excited about some of the new tools and features that are incorporated into the Awin platform. I can’t really go into detail about this since it is still a work in progress, but it’s definitely something I look forward to. Besides that, I am really excited about the fact that we now officially started migrating the Affilinet programs to the Awin platform. This results in a lot of new opportunities for my publishers, and also gets me in touch with new publishers that sign up at the Awin network which I really enjoy.

 And would you like to give the reader an Awin reading or listening tip?

Yes, definitely! The GDPR compliance deadline is quickly approaching, and the consequences are severe for those who do not comply. We recently published an article with guidance on the GDPR and Consent specifically intended for publishers. As a publisher manager, I would definitely recommend this piece of writing.