What characterizes the event is that not only the competition between different car brands but also between banks. The latter use special offers like lower car loans and insurance fees in order to win consumers. We saw in recent years how the consumer responds to this (graph below). The number of leads peaks in January.
The Autosalon is not the only interesting thing about January. For many families, January highlights a new beginning. They want to start the year fresh and optimize the household budget. This affects the leads of health insurances, current accounts, savings and investing products. Lately, the interest from saving accounts has shifted to investing products. These products have simplified which lowers the threshold. The target audience for these products has grown over the past years. On top of this, banks offer a first deposit bonus to new customers.
On the other side, a lot of families face costly Decembers. This makes small loans and credit cards popularity increase in January. Several banks respond to this with unique conditions; for exemple a 5% cash back on online purchases during the first three months. This allows the consumers to benefit from the winter sales in January.
During this hectic first month of 2017, we at Awinwant to be there for you. We will design a dedicated Finance BE page with all the information. Here you can find all advertisers, products, promotions and benefits clearly displayed. So keep an eye on your mail inbox, all Awin social media channels, blog and website to stay updated!