Advertiser basics for running an affiliate program
One of the key USPs of affiliate marketing is the payment model. Traditionally, this has been a ‘last-click wins’ commission per acquisition (CPA) model.
Market Insights
Stay ahead of the curve
Using Awin's extensive platform data, our affiliate marketing articles provide indepth analysis and insights into the industry.
Posts
Awin Talks: Interview with Matt Wood, GDPR update, Snapchat stunts Facebook’s teenage growth
As the release of ITP2 draws closer on Safari, publishers need to know which of their advertisers will be affected.
Why affiliate marketing can save the internet
The online advertising industry and wider internet experience are under scrutiny like never before.
How brands can leverage top influencers to tap in to new markets
From launching in an overseas market to accessing an elusive demographic, influencers play a key role in helping brands get in front of the right audiences.
US back-to-school shopping trends
Affiliate marketing is booming. Part of the reason for its success is the ability of publishers to react and adapt to emerging consumer trends. Back-to-school season is a prime shopping time in the US as a change in routine encourages spending.
Awin Talks: Globalization panel discussion, ITP tracking update and new coupon (voucher) attribution tool
In this edition of the Awin Talks global podcast, Global Strategy takes a look at the latest GDPR rulings in the media.
Facebook and the GDPR: What it means for the affiliate industry
As we enter a new age of privacy, we see companies fundamentally assess how consumers are tracked and what information is shared online.
How affiliate marketing can enhance influencer marketing
Influencer marketing has grown in popularity and become significantly more mainstream over the past 12 months.
How influencer marketing is changing the way brands advertise
Throughout the digital marketing landscape, the popularity of influencer marketing is on the rise.
Awin Talks: Adam Ross interview, new GDPR whitepaper and Awin Report 2017/18 launched
Podcasts are more popular than ever before, with millions of people downloading or streaming episodes and listening to their favorite shows on a regular basis.
Updates to Awin publisher terms
As the General Data Protection Regulation (GDPR) is coming into effect May 25, we have updated our publisher terms to ensure our network is compliant.
Data controllers, data processors and data processing agreements
To understand your obligations under the GDPR, it is important to first understand whether you are a data controller or a data processor.