Market Insights

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From podcasts to sector trends and industry forecasts, this is your go-to hub for affiliate insights.

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Black Friday in numbers

Black Friday 2018 was a bumper year for affiliate marketing. With the sales counted and the numbers crunched, what does the data tell us about the channel?

US back-to-school shopping trends recap

Last month, we analyzed major learnings from the 2017 back-to-school season across Awin and ShareASale to share key insights and shopping patterns to help optimize client activity during this time. With this year’s back-to-school shopping period officially behind us, we’ve studied the latest Awin and ShareASale network data to report on key shopping activity and trends for 2018.

The decline of third-party tracking?

Following September’s launch of Apple’s new version of Safari, the industry saw a direct challenge to how it has traditionally tracked sales.