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Tips & Tricks

Influencer marketing: Why it matters

Influencer marketing is not a fad or passing trend. It’s a modern manifestation of the most powerful and profitable form of advertising: word-of-mouth marketing. The basic principles behind influencer marketing mirror that of any other affiliate - a third-party promotes a product or service on behalf of their brand in front of an audience trusting of its opinion.

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How to use affiliate links across social channels

Following up on our last tip, using Snapchat & Instagram Stories to Drive Sales, we’ve put together a new list of publisher tips by each social media channel to further assist you when it comes to monetizing your site via social media. Below we share our insights into each channel so you can find the most relevant information, including where links can be placed and other relevant considerations.

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Publisher tip: using Snapchat & new Instagram stories to drive sales

  • Aug 9th 2016
  •  |  Written by Courtney Lowenthal
  •  | Tips & Tricks

Snapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.

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Using affiliate links on pinterest

In a boost for online marketers, Pinterest recently announced that affiliate links are again allowed on the platform after improving their spam detection system. This follows a ban 18 months ago which was implemented after the social network claimed that affiliate links were being abused by spammers, blighting the user experience with irrelevant pins and broken links.

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Publisher tips: how to avoid compliance issues in affiliate marketing

Compliance in affiliate marketing serves as more than simply removing publishers engaging in unethical or non-compliant activity. It contributes to the growth of the channel by providing reassurance to advertisers that their brands will be protected, therefore increasing participation and investment. It also enables new technologies to work within the channel by ensuring that current publishers are treated fairly – for example, ensuring that existing affiliate cookies are not overwritten by publishers that engage in retargeting.

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