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Tips & Tricks

Five strategies to win at influencer marketing

  • Jun 19th 2018
  •  |  Written by Stephanie Salomon
  •  | Tips & Tricks

Influencer marketing is on a continued path of popularity in 2018. In fact, a recent poll indicated 89% of marketers believe influencer marketing boosts brand awareness. This strategy is also effective at communicating and strengthening brand identity. Advertisers are reeling at the exposure these partnerships afford, versus trying to inspire engagement solely through internal marketing activities. 

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Advertiser cheat sheet: Father's Day

It’s almost time to celebrate one of the most important men in your life – Dad. Father’s Day is a wonderful opportunity to show the father-figures in your life just how much you appreciate and cherish them. In preparation for the holiday on Sunday, June 17, we have thoughtfully curated a list of some favorite Awin brands to help publishers and their readers make this Father’s Day extra special for Dads everywhere. 

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Advertiser spotlight: StriVectin

Backed by more than 35 years of biomedical research and patented NIA-114 technology, StriVectin’s collection of smart, high-performance formulas visibly transform skin and hair with lasting, clinically-proven results. Understanding the volume of beauty competitors within the US market, Strivectin strategically partners with loyalty and cashback partners in the affiliate space to drive new customers, as well as increase brand awareness and market share.    

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Affiliate marketing tips for vloggers

Video blogging, or vlogging, has been a popular form of content creation for quite some time. With an increase in live video streaming, more websites, bloggers and influencers are incorporating video into their overall marketing strategy. Adding video content can drastically help a website or social platform in many ways, including boosting SEO ranking, keeping visitors on site longer, and increasing conversion and engagement rates. To better support these efforts, we're sharing our top tips and best practices for all things vlogging. 

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Influencer gifting 101

As influencer marketing continues to become a cornerstone of any retailer’s digital marketing strategy, the concept of “pay to play” or gifting products or services is often seen as an effective way to activate these partners and inspire content around one’s product offering. Gifting gives influencers a chance to become a customer, fall in love with a product or brand and feel compelled to share it across their platform, which in turn aids their ability to stay authentic.

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Advertiser cheat sheet: Weddings

  • Apr 12th 2018
  •  |  Written by Stephanie Salomon
  •  | Tips & Tricks

In addition to bringing in May flowers, April marks the beginning of an often busy wedding season. Whether you're a newlywed yourself or celebrating a friend's upcoming nuptials, weddings are a great topic to cover in your content and blog strategy over the next few months. Therefore, we've rounded up some favorite wedding-themed advertisers to help you and your audience make the most of all our network has to offer.   

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Advertiser recruitment tips & tricks

Whether your affiliate program is brand new or has been running for years, publisher recruitment is an evergreen requirement to maintain the health of your program. It should be something engrained in your day-to-day routine, as new and exciting affiliates are always coming to the fore, thus ensuring you have the right partners promoting your products and content. 

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Advertiser cheat sheet: Spring cleaning

  • Mar 20th 2018
  •  |  Written by Stephanie Salomon
  •  | Tips & Tricks

With daylight savings officially behind us and spring fast approaching, you might get the itch to start purging, cleaning and organizing. While spring cleaning can be quite cathartic, it can also be challenging to find the inspiration to get started. We're here to support your efforts, and have listed some favorite Awin brands that will take you and your readers' spring cleaning to the next level. 

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