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Tips & Tricks

Affiliate marketing tips for vloggers

Video blogging, or vlogging, has been a popular form of content creation for quite some time. With an increase in live video streaming, more websites, bloggers and influencers are incorporating video into their overall marketing strategy. Adding video content can drastically help a website or social platform in many ways, including boosting SEO ranking, keeping visitors on site longer, and increasing conversion and engagement rates. To better support these efforts, we're sharing our top tips and best practices for all things vlogging. 

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Influencer gifting 101

As influencer marketing continues to become a cornerstone of any retailer’s digital marketing strategy, the concept of “pay to play” or gifting products or services is often seen as an effective way to activate these partners and inspire content around one’s product offering. Gifting gives influencers a chance to become a customer, fall in love with a product or brand and feel compelled to share it across their platform, which in turn aids their ability to stay authentic.

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Advertiser cheat sheet: Weddings

  • Apr 12th 2018
  •  |  Written by Stephanie Salomon
  •  | Tips & Tricks

In addition to bringing in May flowers, April marks the beginning of an often busy wedding season. Whether you're a newlywed yourself or celebrating a friend's upcoming nuptials, weddings are a great topic to cover in your content and blog strategy over the next few months. Therefore, we've rounded up some favorite wedding-themed advertisers to help you and your audience make the most of all our network has to offer.   

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Advertiser recruitment tips & tricks

Whether your affiliate program is brand new or has been running for years, publisher recruitment is an evergreen requirement to maintain the health of your program. It should be something engrained in your day-to-day routine, as new and exciting affiliates are always coming to the fore, thus ensuring you have the right partners promoting your products and content. 

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Advertiser cheat sheet: Spring cleaning

  • Mar 20th 2018
  •  |  Written by Stephanie Salomon
  •  | Tips & Tricks

With daylight savings officially behind us and spring fast approaching, you might get the itch to start purging, cleaning and organizing. While spring cleaning can be quite cathartic, it can also be challenging to find the inspiration to get started. We're here to support your efforts, and have listed some favorite Awin brands that will take you and your readers' spring cleaning to the next level. 

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FTC compliance 101 & resources

For the first time on record, the FTC contacted brands, influencers and content bloggers to remind them to “clearly and conspicuously disclose their relationships" when promoting or endorsing products through social media ... activity that will continue to be critical moving forward. Following our FTC and compliance webinar, we're sharing some key insights and best practices for affiliates and brands on the art of disclosure.

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Advertiser cheat sheet: Valentine's Day

Valentine's Day first became associated with romance in the 14th century, when the tradition of courting flourished. In 18th-century England, it evolved into the holiday we know today, in which lovers expressed affection by presenting flowers, offering gifts, and sending greeting cards (known as "valentines.") This February 14, inspire your readers to treat their loved ones with some of our most romantic Awin brands.

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Advertiser cheat sheet: New Year's resolutions

We're the first to admit, it's much easier to set New Year's resolutions than it is to keep them – especially when it comes to fitness. But that shouldn’t prevent you from generating content for readers who are looking to take advantage of a clean slate. We're here to support you in reaching all of your 2018 goals, and to help you partner with a variety of advertisers on the network. Here are some favorite Awin fitness and health brands that will inspire you and your audience to deliver upon all resolutions set for the New Year. 

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