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Advertiser cheat sheet: Father's Day

It’s almost time to celebrate one of the most important men in your life – Dad. Father’s Day is a wonderful opportunity to show the father-figures in your life just how much you appreciate and cherish them. In preparation for the holiday on Sunday, June 17, we have thoughtfully curated a list of some favorite Awin brands to help publishers and their readers make this Father’s Day extra special for Dads everywhere. 
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Advertiser cheat sheet: Graduations

This time of year is synonymous with a major milestone most experience at least once in their lifetime: graduation. Whether your audience’s loved ones are graduating or are recent graduates themselves, we’re sharing some top Awin brands essential for moving on to the post-grad phase of life with ease.
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Advertiser spotlight: StriVectin

Backed by more than 35 years of biomedical research and patented NIA-114 technology, StriVectin’s collection of smart, high-performance formulas visibly transform skin and hair with lasting, clinically-proven results. Understanding the volume of beauty competitors within the US market, Strivectin strategically partners with loyalty and cashback partners in the affiliate space to drive new customers, as well as increase brand awareness and market share.    
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Influencer gifting 101

As influencer marketing continues to become a cornerstone of any retailer’s digital marketing strategy... 
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Advertiser cheat sheet: Mother's Day

Sunday, May 13, we will celebrate the underappreciated rock stars of our lives: mothers. In preparation for showering moms with the love and gratitude they so deserve, we've rounded up some  favorite Awin brands essential for helping affiliates and their audience treat mothers everywhere to the best of the best. 
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Advertiser cheat sheet: Weddings

In addition to bringing in May flowers, April marks the beginning of an often busy wedding season. Whether you're a newlywed yourself or celebrating a friend's upcoming nuptials, weddings are a great topic to cover in your content and blog strategy over the next few months. Therefore, we've rounded up some favorite wedding-themed advertisers to help you and your audience make the most of all our network has to offer.   
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Advertiser recruitment tips & tricks

Whether your affiliate program is brand new or has been running for years, publisher recruitment is an evergreen requirement to maintain the health of your program. It should be something engrained in your day-to-day routine, as new and exciting affiliates are always coming to the fore, thus ensuring you have the right partners promoting your products and content. 
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Advertiser cheat sheet: Spring cleaning

With daylight savings officially behind us and spring fast approaching, you might get the itch to start purging, cleaning and organizing. While spring cleaning can be quite cathartic, it can also be challenging to find the inspiration to get started. We're here to support your efforts, and have listed some favorite Awin brands that will take you and your readers' spring cleaning to the next level. 
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FTC compliance 101 & resources

For the first time on record, the FTC contacted brands, influencers and content bloggers to remind them to “clearly and conspicuously disclose their relationships" when promoting or endorsing products through social media ... activity that will continue to be critical moving forward. Following our FTC and compliance webinar, we're sharing some key insights and best practices for affiliates and brands on the art of disclosure.
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Influencer marketing: Why it matters

Influencer marketing is not a fad or passing trend. It’s a modern manifestation of the most powerful form of advertising: word-of-mouth marketing. 
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Advertiser cheat sheet: Gifting

On Black Friday 2016, Awin tracked $138m in revenue across our global network – a 51% increase compared to 2015. As the conversation around gifting starts earlier and grows louder each year, now is the time for publishers to start generating gift lists and shopping guides to get ahead of the Q4 curve. Here is a selection of advertisers  guaranteed to earn affiliates an A+  in gift-giving this holiday season.
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Important dates: Q4 program calendar

We've created the ultimate guide to having a successful Q4, something that wouldn't be complete without recommendations for key placement days, important holidays and shipping cutoffs.
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Advertisers, are you Q4 ready?

As the “shop 'til you drop” mentality of the holiday season approaches, ensure you’re prepared for the biggest spending days of the year. Whether you are amid planning or have just begun, consider these tips and tricks for how to make the most of your holiday season.

Global Events Calendar

Stay informed on all Awin Group events, awards, and industry, sponsored and attended events across the year and add key dates to your own calendar.
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Market Insights

Discover our affiliate and partner marketing trend reports, market research, sector trends and editorial publications, offering the most comprehensive industry insights.
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