Case Studies

$734m

earned by our affiliates last year

260

affiliates join our network every day

13,000

brands on our network across all sectors

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Strategic placements and exposure with top partners are key to optimizing affiliate performance. More often than not, this exposure requires flat fee investment. When one of the largest cashback partners in the space offers a rare opportunity for exposure on a commission increase, what happens?
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The unfamiliarity within the search space can be daunting for some, however TM+ (trademark+) simply refers to affiliates bidding on the trademarked name of a merchant, plus other terms, such as “merchant coupon” or “merchant code.” A TM+ campaign can be a fantastic remedy to the problem facing many advertisers today on how to drive greater incrementality with top performing affiliates.
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This Manuka Doctor and Couponology case study highlights trademark + term bidding, from the goal of the program, to the strategy and the results from using this type of affiliate marketing strategy. So what exactly is trademark + term bidding? It is when an affiliate asks the advertiser for permission to run a paid search campaign on the brand’s behalf and allows for the affiliate to have a brand specific coupon or sale initiative and is strictly performance-based.
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Being a channel that is primed on conversion, publishers have excelled at being in a position to receive the final click. But what about rewarding early funnel influencers? Although the last click CPA model is the most common payment model within the affiliate channel, we have learned it lacks flexibility when it comes to rewarding early funnel influence.
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As cross-border purchasing trends continues to rise, it’s becoming increasingly important for brands to tailor their campaigns for international markets. This case study exemplifies how prioritizing international seasonality allows brands to expand their reach into new markets, while maximizing returns.