The partnership will see Awin manage the entire Tesco portfolio, offering affiliate programmes for Tesco.com, Tesco Mobile, Tesco Direct, F&F and Wine by the case.
Following a successful pitch process Tesco appointed Awin based on their unrivalled expertise in the affiliate channel, their market leading tools and technology and their progressive approach to the industry.
Claire Taylor, Affiliate and Partnership Marketing Manager at Tesco says: “We chose Awin because of their experience and expertise in the affiliate channel. We were impressed with the insight that the network are able to provide, their latest tools and technology, and their ability to connect with a broad range of publishers – with a lot of emphasis on long tail content publishers.”
Anthony Clements, UK Country Manager at Awin comments: “Tesco are one of the most recognised and high profile retailers in the UK, and we are delighted to work with them exclusively across five brands. Our account management teams will work with Tesco to drive growth and innovation in what are some of the most prominent affiliate marketing programmes in the U.K.”