Interview: OrangeBuddies Media shares Black Friday insights and plans for this year’s event
We speak to advertisers and publishers to find out what impact Black Friday has on their business and how they will be preparing for the event this year.
Market Insights
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Posts
Black Friday 101: The evolution of a global retail event
With Black Friday fast-approaching on the horizon, Awin will be discussing a series of themes and subjects relating to the shopping phenomenon.
Why the voucher and coupon space needs regulation
The need for greater transparency in digital marketing is something affiliate marketers have been aware of for many years.
Google's Fred: friend or foe?
March witnessed the roll-out of the latest search algorithm update from Google.
To disclose or not to disclose? The growing importance of affiliate disclaimers
To disclose or not to disclose? That is the question that affiliates are increasingly asking themselves.
Social Media & Influencer Marketing for Non-Retail Industries
Social media and Influencer Marketing are commonly being associated with eCommerce and retail brands.
Market Insights newsletter to launch
Find out why you should sign up for Awin's new newsletter aimed at bringing research, market and data insights, news and opinion to the affiliate industry.
The impact of Black Friday on Christmas trading
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
Futureproofing fast fashion in the affiliate channel
With fashion one of the biggest affiliate success stories, what is the rise of the influencer teaching us about how to work with publishers in 2017?
Building the basics of your affiliate programme
Conversion is at the heart of affiliate marketing and the channel is perceived to offer a functional route to market.
Utilising conversion analytics for enhanced insights
As advertisers are increasing investment in the channel, it is inevitable their reporting needs become more sophisticated.
New and existing customers in the affiliate channel
As affiliate programmes capture more and more data, what are the metrics that advertisers and networks using to determine how to set commissions?