How to determine customer lifetime value
In marketing, we often place a primary focus on the cost of acquisition. Yet customer lifetime value (CLV) is equally important as a metric of success.
Market Insights
Stay ahead of the curve
Learn more about the latest industry insights and seasonal trends that are shaping the affiliate channel and how this will impact your program.
Posts
Awin Talks: How are tech partners transforming the affiliate channel?
This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.
A guide to performance marketing
From customer acquisition to conversion, performance marketing strategies allow you to measure and optimise your user journey every step of the way.
How Awin's plug-and-play tech can safeguard your revenue ahead of peak trading: The 'awareness' phase
We all know there are countless obstacles to face in a customer’s path to purchase before earning that coveted sale (and some after, too).
Enhancing customer journeys through affiliate technology
Learn how Samsung Electronics used Awin’s MasterTag technology to access UpSellit’s cutting-edge on-site optimisation tools.
Webinar: The future of affiliate attribution
What are some common dilemmas affiliate marketers experience around attribution, and how can SingleView solve them?
Awin Talks: What new partner types are embracing the affiliate channel today
On the latest episode of Awin Talks, we find out what the latest partner trends are on our global platform.
25 Of Your Top Affiliate Marketing Questions Answered
If you are looking for a marketing method that is simple to track and monitor, and also gives a good ROI, then affiliate marketing should be in your toolbox.
Awin Talks: How SYYCO responded to the travel slump
Learn how travel-focused performance agency SYYCO responded to the industry’s dramatic downturn in fortunes following the pandemic in our latest interview.
Awin Talks: Has affiliate broken into the media mainstream?
This week on the podcast we discuss the increased prominence that affiliate marketing seems to have for media and magazine publishers.
Awin Talks: Spotlight on Samsung and UpSellit’s innovative partnership
In a special in-depth interview, Rob speaks to Samsung about how Awin has helped them nimbly access the cutting-edge technical solutions offered by UpSellit.
Leverage Klarna’s premium publisher offering to grow your business
Klarna Media provides products and services to help advertisers grow. Keep reading to learn more about this #AwinningPartnership.