Recently, Awin has been discussing one of the online tracking world’s most debated topics this year – how do you balance reach and accuracy in cross-device tracking?

You spoke, Awin listened. After countless suggestions and advice from our bloggers, we have created a new Facebook group dedicated to you.

Since its launch back in March 2015, our Opportunity Marketplace tool has been empowering publishers to share their available affiliate exposure opportunities to advertisers in order to form closer collaborations between the two.

As the go-to shopping guide for Chinese consumers looking for the hottest deals from top global brands, 55haitao has become the fastest growing US-based Chinese deal site to target Mainland Chinese cross-border shoppers.

Snapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.

Following the great news that Pinterest has once again embraced affiliate marketing, we wanted to offer you a few tips and tricks on how to take advantage of this potential source of traffic and also how to optimize your Pinterest efforts for affiliate sales.

Awin’s mobile data is drawn from over 3.5m network transactions each month across 2,100 advertisers spanning the retail, travel and telecoms sectors. Our top consumer brands include Etsy, HP, Hyatt Hotels, and Missguided.

Are you an Etsy seller? Do you have your own blog or personal website? If so, you can now apply to earn commission by promoting other Etsy sellers through Etsy’s Affiliate Program!

Fantastic news for all of our AliExpress affiliates. Our Link Builder tool has been integrated with the AliExpress API.

It’s been more than a year since Awin launched the affiliate industry’s first cross-device tracking solution and became an active part of the cross-device phenomenon. I use that word specifically, because over the past year I have been stunned at how widespread the discussions have become across the online industry about the virtues and pitfalls of cross-device tracking.

In a boost for online marketers, Pinterest recently announced that affiliate links are again allowed on the platform after improving their spam detection system. This follows a ban 18 months ago which was implemented after the social network claimed that affiliate links were being abused by spammers, blighting the user experience with irrelevant pins and broken links.

Compliance in affiliate marketing serves as more than simply removing publishers engaging in unethical or non-compliant activity. It contributes to the growth of the channel by providing reassurance to advertisers that their brands will be protected, therefore increasing participation and investment. It also enables new technologies to work within the channel by ensuring that current publishers are treated fairly – for example, ensuring that existing affiliate cookies are not overwritten by publishers that engage in retargeting.

Last night, the performance marketing industry gathered together to celebrate at London’s prestigious Grosvenor House Hotel. The Performance Marketing Awards, the largest awards ceremony in Performance Marketing, celebrated a landmark tenth year – hosting a glittering ceremony for advertisers, publishers, agencies and networks. The event saw guests enjoy an evening of networking and entertainment with Katherine Ryan playing host for event – capped off with plenty of dancing and live music.

Influencer marketing has been one of the key buzzwords over the past year. A recent report from Econsultancy on influencer marketing summarizes it nicely...

Awin’s mobile data is drawn from over 3.5m network transactions across 2,100 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include Etsy, Hyatt Hotels, Ticketmaster and Missguided. Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

Awin’s mobile data is drawn from over 3.5m network transactions across 2,100 advertisers spanning the retail, travel and telecoms sectors. 

Newspaper enthusiast Janet Thaeler has been in the online marketing industry for over 10 years. Blogging since 2005, Janet found her way into affiliate marketing through an industry conference and never looked back. Specializing in SEO, online press releases and online PR, Janet found a passion for affiliate marketing through her blog, and now focuses on educating fellow bloggers in the space as well as courageously battling legislation over nexus laws in her home state of Utah. We caught up with Janet to learn more about her passion for affiliate marketing and recent success in Congress.

Last year we launched the Opportunity Marketplace for all advertisers and publishers, a tool developed to give publishers a way of managing and promoting all of their opportunities on the Awin platform. Not only do publishers have complete customization options in promoting their offers, but advertisers also are able to easily browse the directory to find these new opportunities. Each opportunity displays detailed information about what’s involved, a suggested price and a suggested date so that an advertiser can get in touch to negotiate and agree on the final details.

The fashion retail sector continues to see strong affiliate growth across the US market. More brands are seeking a tailored service through our network that focuses on developing content sites by leveraging our advanced insight into program performance and trends across the sector.

One of the many bloggers joining the Awin network in 2015 include Kimi Who, a self-proclaimed geeky lifestyle blogger based in Charleston, SC. While originally blogging about popular British TV and home decor, she quickly discovered the affiliate channel and opportunity to earn money from her hobby.

2014 saw Black Friday cement itself as the key trading day in the run up to Christmas. Following the buzz of the 2015 Cyber Weekend, we have analyzed data across our 1600 advertisers on the network, and the following infographic details a mega-shopping weekend, where the network sales revenue was over $159m.

Affiliate marketing offers one of the most compelling and effective marketing solutions for brands, yet is one of the smallest marketing channels in the US.

Awin is pleased to announce the launch of a new product – The Opportunity Marketplace.

Awin is delighted to announce cross-device tracking to the network.