Awin casts its eye over the key trends it expects to shape the way advertisers run affiliate programmes in 2017.
With Black Friday now established as the key trading day in the e-commerce calendar, how is this retail event impacting the affiliate channel?
Conversion is at the heart of affiliate marketing. The channel is perceived to offer a functional route to market that is low in risk and generates a great return on investment for retailers. It is also mainstream with major advertisers around the globe running an affiliate marketing campaign.
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