SingleView is a data-driven, unbiased, multi-touch attribution (MTA) platform that solves the most common question in marketing: ‘Which types of media offer the greatest value?’
Unlike other attribution technology, SingleView requires no complicated technical integration. Sitting in Awin’s first-party tracking solution MasterTag, it easily empowers brands to assess which combinations of media formats deliver the best return on advertising spend (ROAS). Built using game theory, the technology offers entirely impartial recommendations, drilled down to individual partners and campaigns.
With a purely data-driven approach, advertisers can shift budgets based on which marketing activities drive maximum value - individual partners, campaigns, wider channels, etc. Ultimately, SingleView provides a cost-effective way to help retailers look beyond last-click measurement and offers insights via an easy-to-use platform that can also be accessed via APIs for direct integration to existing client reporting systems.
To implement SingleView on your own Awin affiliate program or if you have any questions, please contact Awin’s global strategic partnerships team.