Brand Partnerships Wrapped: 2023
Written by Lee Metters on 3 minute read
In 2023 we successfully facilitated over 3,600 brand-to-brand partnerships on Awin’s global partner platform.
In the last year alone, Awin’s partner platform has connected over 3,600 advertisers, globally, through strategic brand-to-brand partner collaborations. Our engaged portfolio of over 150 partner brands drove over 896,000 sales and €52m in incremental revenue.
It’s no wonder why brand partnerships have become increasingly popular amongst advertisers across all sectors. By aligning with other brands based on complementary demographics or customer value data, a brand partnership campaign allows advertisers to target niche consumers through smart campaigns. Additionally, brand partnerships provide a commercial opportunity to monetise your existing customer base and onsite inventory placements to drive new inbound revenue sources for your business.
Brand partnerships benefits:
- reach new and untapped customer audiences
- elevate brand awareness
- improve shopping experiences for customers
- enhance customer loyalty and retention
- drive inbound revenue
Brand partnerships 2023 highlights reel:
Create bespoke customer reward programmes
55% of customers claim that they increase their usage of loyalty programmes when rewards are tailored to their preferences. Mobile phone networks and banking providers have long provided exclusive third-party rewards as a means of engaging their customers and providing additional value. Awin’s partnership with specialist reward solution providers, Tyviso and Propello, enables brands across any sector to create seamless, and bespoke, customer reward programmes without the need for internal development resource.
Customer reward portals help to incentivise repeat purchase behaviour with the inclusion of value-added rewards from complimentary brand partners. Broadband provider, Plusnet, launched a customer reward programme via Tyviso and have already estimated an expected reduction in churn by 5% as a result of better customer engagement. In addition to providing additional value to their customers, Plusnet have also generated additional inbound revenue.
Offer your consumers a gift at checkout
Offering customers a gift with their purchase can be a great way to enhance their shopping experience. An increasing number of retailers are offering third-party advertiser rewards at the point of purchase. Not only does this drive additional revenue, but it also boosts basket completion, average order value and customer lifetime value. Online4Baby, who partnered with Tyviso, saw a +46% increase in basket completion and a +17% increase in average order value when offering customers a reward at checkout.
Awin’s partnership with specialist checkout marketing solution providers, BrandSwap and Tyviso, has helped even more brands offer their customers additional value-added rewards at the point of purchase.
It’s not too late to start your brand partnerships journey
You can still kickstart your online strategy with brand partnerships. Partnering with Awin provides access to brands globally across multiple sectors. Our three specialist solution providers, BrandSwap, Tyviso and Propello, also offer plug-and-play technical integrations that allow you to launch campaigns without the need for costly development resource.
Brands should also consider global brand partnerships to reach new international audiences and enhance brand reputation in different markets. Awin have supported brands like Myprotein, Wild and Readly expand their UK brand partnership successes into other international markets.
For more information on brand partnerships, download our free guide. Find instructions on successful brand partnership campaigns, case study success stories, and best practice advice.
