Why are more marketers investing in affiliate in 2024?
Three-quarters of marketers are looking to diversify ad spend away from big tech and are actively growing affiliate activity in 2024.
Find out why.
Key findings include:
92%
Affiliate (92%) sits behind only content marketing and PPC as a highly effective channel for senior marketers.
22%
More than a fifth (22%) of marketers believe affiliates help them enhance their own marketing capabilities via emerging technologies.
7%
(7%) Affiliate remains an untapped channel for growth. Only a minority of marketers rank it as one of their top channels for budget allocation currently.
Long overlooked as a channel for investment
Affiliate is increasingly being recognised as a space that can achieve a multitude of marketing goals at an ROI few can match.
Awin commissioned Forrester Consulting to survey senior marketers across Europe and the US to better understand their current perceptions of affiliate marketing and how they are already realising real value from their investments in it.
Who is this report for?
Learn what senior marketing leaders across the globe think of affiliate marketing today and how they're using it to achieve a variety of business goals.
