Optimise Your Partner Marketing with Awin’s Newest Features

Most marketers are constantly on the lookout for ways to amplify their efforts and gain a competitive edge in the fast-paced realm of digital marketing. Time-saving tools and tailor-made solutions are the secret sauce to success, helping you work smarter, uncover new possibilities, and outshine the competition. 
 
In this article you’ll learn how to optimise your business with Awin’s newest features. Think of it as your go-to guide for taking your marketing to the next level. We'll cover user-friendly commission management, aligning publisher rewards with your business goals, introduce new reports that give in-depth insights into your online performance, and showcase our Technology Partner directory, a hub of integrated solutions to enhance your shop's efficiency.

Control your costs with Flexible Commission Management

Affiliate marketing thrives on strong partnerships. However, the real game-changer lies in the ability to tailor your approach, pinpoint the most promising partners and invest where it matters most. Our commission features enable exactly that. 

In affiliate marketing, where advertisers reward publishers for driving approved sales through their referrals, having the ability to set flexible commissions is like crafting a personalized rewards strategy. This approach ensures that your partners are motivated and aligned with your business goals, whether it's through a percentage of the transaction value or a fixed reward amount, creating a long-lasting partnership. You could call this Awin-win.

With flexible settings, you’re not only able to allocate varying commissions for different products and services, ensuring maximum ROI, but you can also create custom partner-specific rates. This dynamic and personalised commission structure seamlessly aligns with your programme's objectives, ensuring that your marketing budget delivers the results that you are after. 

Imagine being able to reward your publishers based on the factors you choose, such as the value of a new customer compared an existing one, basket value, profit margins, or even specific products. With our flexible commission settings, this level of personalisation becomes your reality.

• Product based: Launching a new product or running specific promotions? Pay commissions based on product ID, category, or name.  
• Customer Acquisition: Choose whether to focus on acquiring new customers or maintaining relationships with loyal ones. 
• Click Reference: Interested in collaborating with influencers and content creators by offering variable compensation based on their followers, interests, and reputation rather than a fixed commission? Paying commissions based on ClickRef values lets you expand who you can partner with and provides better attribution reporting.  
• Custom Parameters: This means you can choose to reward publishers on specific things like where the customers are located, the type of hotel room they select, the length of a mobile phone contract or the insurance they choose.  

The best part? Using these conditions is straightforward; you can fully automate your commission payments based on the parameters you pass in your tracking code. This means more efficient and effective affiliate marketing, thanks to tailored commission structures that work for you. 

Data that you can actually understand

In the digital world, data is king, and we know it. That's why we've introduced a suite of new reports to provide you with insights that go beyond basic performance metrics. These reports are designed to give you data that makes sense and equips you to make informed decisions and drive your business forward.

• Publisher Performance Report: This report offers a comprehensive view of how well publishers are promoting your brand. You can quickly identify top performers, locate inactive publishers, and detect fraud. It'll revolutionise how you manage your campaigns to deliver results. 
• Sector Benchmarking: Measure your programme against industry standards and competitors, giving you a competitive edge. Our sub-sector report gives a deeper review by comparing transactions, clicks, revenue, and AOV to industry standards.  
• Journey Path Report: Gain a holistic view of the customer journey. It reveals the channels your customers interact with, including Google Ads, affiliates, other channels, direct visits, email, and SEO. It shows how customers interact with your brand, allowing for more strategic decision-making. 
• Funnel Report: Go beyond the last-touch attribution and understand the full conversion funnel. This report is essential for improving customer engagement and driving sales. 
• Publisher Crossover Report: Gain insights into how different publishers interact with the same audiences, whether it's within the same vertical or across different partner types. This report lets you measure the broader impact of publisher crossover on basket values and journey lengths that can be taken into account for future campaigns. 

With these reports, you'll have actionable insights that empower you to optimise your campaigns, maximise ROI, and foster meaningful partnerships. We present the information clearly and concisely, making it effortless for you to elevate your affiliate marketing strategies.

Technology Partners: The Solution to Optimise Your Online Efforts

Staying ahead often means having the right technology on your side. That's where our Technology Partner Directory comes into play. Technology Partners integrate the expertise of external companies into the Awin platform. Conversion rate partners are third-party technology partners helping brands enhance online experiences, optimise each customer’s interaction on-site, increase average order value and convert more sales to drive more revenue. 

In 2023, we saw a 22% increase in advertisers working with technology partners, resulting in an impressive 28% year-over-year growth in order values. Additionally, the average order value (AOV) for advertisers collaborating with technology partners increased by an impressive 15%. This double-digit growth in AOV shows the positive impact of these partnerships, highlighting the need to harness their potential for online success. 

Integrated with our Awin MasterTag, this directory provides access to innovative tools that address common challenges within e-commerce. These tools help you achieve better conversions, higher brand awareness, increased order value, and gain more new customers, further proving the value of your affiliate marketing strategies.

Optimising your affiliate marketing has never been simpler

Our flexible commission management, extensive range of actionable reports, and comprehensive Technology Partner Directory empower you to maximise your results. With those features you’ll be ablet to optimise your current efforts, ensuring you stay ahead in the constantly evolving digital landscape.

If you're eager to learn more, don't hesitate to contact your dedicated account manager or read here about Awin’s new approach to affiliate marketing empowering businesses to grow your own way. 

Not sure where to get started? Take our short quiz to discover the perfect plan for you. 

Read more articles in the series of boosting your partner marketing with Awin:  

• Make the most out of our new platform features 
• Find the right partner to boost you campaign success 
• How to run successful campaigns with Awin’s features