The Performance Marketer’s Toolkit: Proving Influencer ROI
Written by Richard Towey on
With the majority of marketers struggling to demonstrate ROI from influencer marketing, we spotlight an instant solution on the Awin platform.
Influencer marketing is only heading in one direction. Global spend on creator campaigns increased 36% in 2025 to reach $33 billion as brands shifted budgets from traditional channels in pursuit of reach, authenticity, and cultural relevance.
Yet, despite the promising trend lines, CreatorIQ data suggests that almost half of those marketers still struggle to measure influencer ROI.
Flat fees, closed social platforms, privacy restrictions, and the decline of third-party cookies have made connecting a post to a purchase harder than ever. But Awin has the solution.
In this episode of our new podcast series, The Performance Marketer’s Toolkit, we explore the use of Voucher Attribution for running measurable influencer campaigns.
Hear sunglass retailer Tomahawk Shades and its agency, Today’s Business, revealing how trackable voucher codes unlocked a whole new level of clarity.
View the full clip above, or listen to the episode below. You can also solve more challenges by heading to our Performance Marketer’s Toolkit playlist.