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The largest global online event has kicked off three weeks of promotions and discounts. What trends did the network see from Singles’ Day 2018?

Read more from Black Friday 2017 below:

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In the second part of our two-part series on Singles' Day 2017, Awin reflects on the trends and patterns that the global network tracked on the day, revealing new insights on the biggest shopping event in the world.
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Singles' Day is the largest online event in the global retailing calendar. But it remains a slightly mysterious phenomenon outside of China. In the first part of our two-part series assessing the size and state of the event we consider what the West can learn from this shopping juggernaut.
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Black Friday and the wider promotional period that includes Cyber Monday has established itself as a global retailing phenomenon. Falling on 24th November 2017, it's set to be the biggest online shopping day in the West.
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With Black Friday fast-approaching on the horizon, Awin will be discussing a series of themes and subjects relating to the shopping phenomenon over the next few weeks to provide a better understanding of its significance in today's ecommerce environment and how it is influencing the global affiliate industry. This week we take a look at the origins of the event and how it has changed the way retailers and consumers interact in the modern marketplace.